THE WORD ON THE STREET IS "DAAAANG!"

Idaho’s First Smashburger Scheduled to Open in Meridian this Summer

Popular Fast Casual Restaurant Plans Five “Better Burger” Locations Statewide

Boise, Idaho — July 14, 2009 – Smashburger, an innovative “better burger” restaurant concept, will set its sights on becoming the premier gem of Treasure Valley when it opens its first Idaho location this August. Located at 3223 East Louise Drive in Meridian, it’s the first of five planned restaurants in the State.

Known among burger lovers for the cooking method used to create the perfect burger, Smashburgers are either a one-third or half-pound ball of one hundred percent Angus beef – fresh, never frozen – smashed on a flat grill to sear in juicy flavor. To further the “better burger” experience, Smashburgers are served on butter-toasted buns and topped with a selection of real cheeses, the freshest produce and unique toppings, including haystack onions, guacamole or even a fried egg. Smashburgers can be paired with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes and root beer floats with their meal.

“Burger lovers everywhere are embracing our “better burger” concept and helping to make Smashburger every city’s favorite burger place,” said Smashburger founder Tom Ryan. “Burger fanatics in Treasure Valley are sure to fall in love with our mouthwatering Smashburgers. We even have delicious Smashchicken sandwiches, Smashdogs and Smashsalads for those who prefer an alternative. We look forward to earning our place as Idaho’s favorite burger place.”

A regional menu created specifically for Idaho will be available at statewide stores. It includes:

  • The Idaho Smashburger or Smashchicken made with potato chips, cheddar cheese, lettuce, tomato, onion and mayo on a potato bun
  • The new Huckleberry shake
  • Local bottled beer

While Smashburger is planning to open five Idaho locations of the next few years, it is scheduled to open between 30 and 60 new restaurants nationwide by the end of 2009. Smashburger’s business concept was funded with $15 million from private equity and concept development firm Consumer Capital Partners (CCP).

About Smashburger

Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both company and joint-venture partner stores. The company has sold franchise agreements that will total more than 200 locations over the next five years. The company, joint venture and franchise development deals are part of Smashburger’s plan to open 500 plus restaurants across the country, 30 to 60 in 2009. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com

Media Contact:

Nathan Schwebach
801-721-9100
nschwebach@intrepidagency.com