THE WORD ON THE STREET IS "DAAAANG!"

Smashburger Sizzles into Tulsa

Better burger sensation to open first of three restaurants in Tulsa on July 29

Denver, CO – July 14, 2009 – With the goal of becoming Tulsa’s favorite burger place, Smashburger will open its first location in Tulsa, Wednesday, July 29. Smashburger is a Denver-based “better burger” restaurant concept launched and funded with $15 million by private equity and concept development firm Consumer Capital Partners. The first Tulsa location is 7392 Olympia Avenue in the Tulsa Hills Shopping Center near 71st Street and U.S. 75. A second store is scheduled to open this fall.

Known among burger lovers for the cooking method used to create the perfect burger, Smashburgers are either a one-third or half-pound ball of one hundred percent Angus beef – fresh, never frozen – smashed on a flat grill to sear in juicy flavor. To further the “better burger” experience, Smashburgers are served on butter-toasted artisan buns and topped with a selection of real cheeses, the freshest produce and unique toppings, including haystack onions, guacamole or even fried egg.

“We are excited to expand our footprint into Tulsa and bring a better burger to Oklahomans,” said Smashburger president Scott Crane. “Smashburger is the perfect place for a quick workday lunch, dinner after a little league game, or even a weekend date night or family night. We are sure that Tulsa burger fans will soon agree that Smashburger is the best $5 burger they’ve ever had.”

Smashburger provides something for everyone. Along with its mouthwatering burgers, the restaurant also serves delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can also enjoy Häagen-Dazs shakes and root beer floats with their meal.

A customized menu created with Oklahoma favorites in mind will be available at all Oklahoma Smashburger restaurants. It includes signature items such as:

  • The OK Smashburger or OK Smashchicken made with fried pickles, pepper jack cheese, haystack onions, lettuce, tomato and ranch dressing on an egg bun.
  • Fried Pickles on the Smashside menu
  • Local bottled beer

Smashburger’s entry into Tulsa is the result of a joint venture partnership with area real estate developers and an experienced multi-unit franchise operator collectively called Smashburger WTO Acquisition, LLC. The joint venture group plans to open more stores in Wichita, Tulsa and Oklahoma City.

About Smashburger

Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both company and joint-venture partner stores. The company has sold franchise agreements that will total more than 200 locations over the next five years. The company, joint venture and franchise development deals are part of Smashburger’s plan to open 500 plus restaurants across the country, 30 to 60 in 2009. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com

Media Contact:

Grace Markley
917-549-3246
gmarkley@philosophycommunication.com