THE WORD ON THE STREET IS "DAAAANG!"

Smashburger to Open First Two Utah Locations this Summer

Popular Fast Casual Restaurant Plans Ten “Better Burger” Locations Statewide

SALT LAKE CITY – July 8, 2009 – Denver-based “better burger” restaurant concept Smashburger is set to sizzle in Utah beginning this August. Determined to become Salt Lake Valley’s favorite burger, Smashburger will open its first two locations at 3513 South 2700 West in West Valley City and 2100 South 1028 East in Salt Lake City.

At Smashburger, diners choose either a one-third or half-pound ball of fresh, never frozen, one hundred percent Angus beef, which is smashed on a flat grill and seared to seal in juices. The “better burger” experience takes the Smashburger and serves it on butter-toasted artisan buns, topped with real cheese, the freshest produce and distinctive toppings including haystack onions, guacamole or even a fried egg.

“Smashburger is quickly becoming every city’s favorite burger place. It’s perfect for a quick workday lunch, dinner before a Jazz game or after little league practice, or even the weekend date night and family night,” said Smashburger founder Tom Ryan. “We’re excited about bringing our better burger concept with its emphasis on time and value to Salt Lake Valley and look forward to becoming its favorite burger place.”

While the smashed, seared and seasoned approach allows burger lovers to enjoy a mouthwatering experience, Smashburger’s menu provides something for everyone. Patrons can order a variety of delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can also enjoy Haagen-Dazs shakes and root beer floats with their meal.

A regional menu tailored to Utah residents’ tastes will be featured in each restaurant as well. The signature items include:

  • Beehive Smashburger and Smashchicken made with Honey BBQ sauce, applewood smoked bacon, cheddar cheese and onion on an egg bun
  • Grasshopper Mint shake made with Haagen Dazs ice cream

Smashburger is currently scheduled to open ten restaurants along the Wasatch Front over the next few years. Another 30 to 60 openings are scheduled for this year nationwide. Smashburger’s business concept was funded with $15 million from private equity and concept development firm Consumer Capital Partners (CCP).

About Smashburger

Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both company and joint-venture partner stores. The company has sold franchise agreements that will total more than 200 locations over the next five years. The company, joint venture and franchise development deals are part of Smashburger’s plan to open 500 plus restaurants across the country, 30 to 60 in 2009. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com

Media Contact:

Nathan Schwebach
801-721-9100
nschwebach@intrepidagency.com