THE WORD ON THE STREET IS "DAAAANG!"

Smashburger Sizzles into the Iowa Dining Scene, Sept. 16, 2009

First location planned to open in West Des Moines

 

DES MOINES, Iowa, Aug. 26, 2009 – Smashburger, a fast-casual, “better burger” restaurant concept will soon be the new burger authority in Des Moines, Iowa. A burger lover’s dream, Smashburger is determined to become the Hawkeye State’s favorite burger place. Iowa’s first Smashburger location will open at 1821 22nd St. (corner of 22nd and University) in West Des Moines on Sept. 16, 2009.

 

Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. To further the “better burger” experience, Smashburgers are served on butter-toasted artisan buns and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

 

“We know Smashburger will be the perfect complement to Iowa’s dining scene,” said Tom Ryan, founder of Smashburger. “We are thrilled to be part of the neighborhood and eager to become Greater Des Moines’ favorite burger place.”

A menu designed with Iowans in mind embraces statewide favorites like the Iowa Smashburger—complete with Iowa’s own Maytag blue cheese, applewood smoked bacon, haystack onions, lettuce, tomato and mayo on an egg bun. Customers can also dodge their Iowa State Fair blues with the State Fair brat, served year-round at Smashburger. 

Smashburger provides something for everyone. Along with its mouthwatering Smashburgers, the restaurant also serves delicious Smashchicken, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer and wine with their meal.

“Midwesterners are passionate about burgers, and we know that Smashburger’s mouth-watering ingredients and fast-casual concept will be a hit in Des Moines,” stated Gayle Carstens, CEO of Smashguys, LLC. “Our team is honored to be working with the seasoned Smashburger corporate team.”

About Smashburger

Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both company and joint-venture partner stores. The company has sold franchise agreements that will total more than 200 locations over the next five years. The company, joint venture and franchise development deals are part of Smashburger’s plan to open 500 plus restaurants across the country, 30 to 60 in 2009. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

News Media Contact:

Erica Turner

Hanser & Associates (for Smashburger)

800-340-6434

erica@hanser.com