THE WORD ON THE STREET IS "DAAAANG!"

Smashburger Sizzles Into Greater Kansas City Metropolitan Area in 2010

Areios, LLC Brings Burger Magic with Four Locations

Kansas City, Mo. —(January 20, 2010)—Smashburger, a fast-casual “better burger” restaurant will sizzle into the Greater Kansas City area in 2010 and offer burger lovers a new and convenient quality dining option.

Smashburger will offer diners a “better burger” experience, and will also feature special menu items that highlight Kansas City’s regional flavor.

Areios, LLC will introduce Smashburger to the greater Kansas City metropolitan area and beyond as part of a 30-store franchise agreement signed in 2008. Other existing locations for the franchise owners include stores in Colorado and South Dakota. Areios LLC founders Ron Chaulk and Jim Cagle have more than 30 combined years of industry experience in franchised and new restaurant concepts.

Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on butter-toasted artisan buns and topped with a selection of real cheeses, Smashburgers feature the freshest produce and top-quality condiments.

Smashburger is known for its savory burgers, but also serves up Smashchicken sandwiches, Smashdogs, and Smashsalads, with delicious sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with Häagen-Dazs shakes, root beer floats, beer, and wine.

“We are excited to bring Smashburger to the greater Kansas City area,” says franchise owner Ron Chaulk. “We believe in the concept and the quality of the product – and we know burger lovers on both sides of the state line will quickly grow to love our burger magic.”

“Kansas City has always loved burgers,” says Smashburger Founder Tom Ryan. “We are excited to bring the Smashburger experience to Kansas City and see its response to our burgers, delicious sides and Häagen-Dazs shakes.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Areios, LLC
Areios, a partnership between experienced franchise and restaurant operators Ron Chaulk and Jim Cagle, collectively represents over 30 years of industry experience with as many as 30 franchised and new concepts. As Smashburger’s second “Founders Club” member, Areios provides valuable field insight on Smashburger’s brand and menu development as well as operations and real estate. The “Founders Club” designation is reserved for the first four large franchisees to join the Smashburger team.

Media Contact:
Kelly Cooper
Parris Communications Inc.
816.931.8900
kcooper@parriscommunications.com