THE WORD ON THE STREET IS "DAAAANG!"

PR Plus named Las Vegas/St. George, Utah Markets Agency of Record by Smashburger

Using traditional and grassroots outreach, PR Plus to add sizzle to the better burger concept in Las Vegas and St. George, Utah markets 

LAS VEGAS – February 1, 2010 – Smashburger, a fast-casual “better burger” restaurant, announced today Las Vegas-based PR Plus as the agency of record for the Las Vegas and St. George, Utah areas.

Locals will be able to experience the flavor when Smashburger’s first Las Vegas location arrives this spring. Subsequent Smashburger locations in Las Vegas and St. George, Utah will follow. These locations are owned and managed by SB Las Vegas LLC.

Named for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on a butter-toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

The restaurant also serves delicious Smashchicken, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer and wine with their meal.

“The Smashburger concept is so creative, fresh and innovative, we just had to work with its team to spread the burger magic to Vegas and St. George,” said Alissa Kelly, partner and chief operating officer of PR Plus.

“We are pleased to partner with PR Plus as Smashburger enters the Las Vegas and St, George, Utah markets,” says Smashburger President Scott Crane. “PR Plus has a great track record and will help us in our quest to become every city’s favorite burger place.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About PR Plus
PR Plus has come to be known as Las Vegas’ “Rock n’ Roll firm,” servicing clients in the music, culinary, entertainment, hospitality, retail and gaming industries. The company was founded 19 years ago by Laura Herlovich and was the first public relations agency in Las Vegas to survive without an advertising base. In January 2006, Alissa Kelly returned to PR Plus as Partner and Chief Operating Officer alongside Herlovich. Clients include, The Pearl at the Palms and Studio at the Palms, Station Casinos, George Wallace, Donny & Marie, FIRST Food & Bar, The Village Lake Las Vegas, Simon at Palms Place, Hash House A Go Go and Clark County Parks and Recreation, to name a few. For more information, please visit www.prpluslv.com.

For media information, please contact:
Alissa Kelly / Mandi McCary
PR Plus
702.696.1999
alissa@prpluslv.com / mandi@prpluslv.com