THE WORD ON THE STREET IS "DAAAANG!"

Smashburger Sizzles into Longview on February 17, 2010

SB Sizzle Brings Burger Magic to North Eastman Road and Loop 281

Longview, TX. — Smashburger, a fast-casual “better burger” restaurant, and SB Sizzle, Inc., a restaurant franchise company will introduce Smashburger to the East Texas market as part of a ten-store franchise agreement.  SB Sizzle’s first location will sizzle into Longview, TX Wednesday, on February 17th.  The store will be located at 3080 North Eastman Road, Suite 115, in Longview.

Smashburger will offer diners a “better burger” experience, and will also feature special menu items that highlight Texas’ regional flavors.

The Lonestar Smashburger starts with a one-third or half-pound ball of 100-percent Angus beef that is served open face with cheddar cheese, beefy chili, diced onions, diced tomatoes, fresh jalapenos and grated cheddar cheese on a chipotle bun.  Knife and fork included.

The Cowboy Cobb Salad begins with crisp romaine and iceberg lettuce and is topped with diced chicken breast, chopped applewood smoked bacon, cheddar cheese, fresh diced tomatoes, haystack onions, spicy chipotle sauce, and topped with guacamole and fresh jalapeños.

Sweet Potato Smashfries that start with sweet potato fries that are tossed with rosemary, olive oil and garlic.

Named for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on a butter-toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

The restaurant also serves delicious Smashchicken, Smashdogs and Smashsalads, with sides like veggie frites, rosemary and garlic-seasoned Smashfries,  and fried pickles.  Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer and wine with their meal.

 A spokesperson from SB Sizzle Inc. said, “We are excited to bring Smashburger to Longview. There are a lot of people in the market looking for a better burger experience.”

“Texas is a hub for burger lovers” says Smashburger President Scott Crane. “We are thrilled to continue our expansion into the East Texas market.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About SB Sizzle
SB Sizzle, Inc. is a multi-unit developer based in Tyler, Texas.  The partnership collectively represents over 56 years of experience in the restaurant industry.  SB Sizzle, Inc. plans to develop ten Smashburger restaurants in the East Texas market.

Media Contact:
Lani Reeves
Renard Group Advertising
903-595-6376
lani@renardgroup.com