THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER SIZZLES INTO ST. GEORGE APRIL 21

“Better Burger” Restaurant Brings Mouth-Watering Menu Featuring Smashburgers, Smashsalads, Häagen-Dazs Shakes and More

LAS VEGAS (3/29/2010) — Smashburger, a fast-casual “better burger” restaurant making its way into the hearts of cities from coast to coast will introduce its Smashburgers, Smashsalads and Häagen-Dazs shakes to St. George, Utah. Smashburger is partnering with SB Las Vegas LLC to bring area residents great tasting, made-to-order Smashburgers starting at $5, beginning Wednesday, April 21, 2010. The St. George Smashburger will be located at 158 N. Red Cliffs Drive, Suite #2.

Smashburger will offer diners “a better burger” experience and will feature special regional menu items that highlight the spirit of St. George. The Beehive Smashburger, which starts with a one-third or half-pound ball of 100-percent Certified Angus Beef, honey BBQ sauce, applewood smoked bacon, cheddar cheese and Haystack Onions on an artisan egg bun. The Beehive is also available as a Beehive Smashchicken sandwich. Guests can top off their meal with the regionally inspired Grasshopper Mint Häagen-Dazs shake.

Named for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger also serves delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites, fried pickles and rosemary and garlic–seasoned Smashfries or Sweet Potato Smashfries. Burger lovers can pair their meals with Häagen-Dazs shakes and root-beer floats.

“We’re excited to bring our “better burger” to St. George,” says Smashburger Founder Tom Ryan. “Smashburger’s big flavors and unique concept will make Smashburger a favorite among area residents.”

“Smashburger is great for any occasion. Whether out for a date night or having lunch with the kids, there is something for everyone. It’s a great product at a great value and we’re excited to be introducing Smashburger to Southern Utah,” says Kim Gunderson, vice president of marketing for SB Las Vegas LLC.

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint-venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100 to 125 stores will open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

Media Contact:
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Alissa Kelly/Mandi McCary
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