THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER TO SIZZLE INTO BOISE WITH SECOND AREA LOCATION MARCH 31

“Better Burger” Restaurant to Heat up Corner of Milwaukee Street and Franklin Road

BOISE, IDAHO – (March 11, 2010) – Smashburger, a fast-casual “better burger” restaurant, will open its second Boise location Wednesday March 31, 2010 at 8247 W. Franklin Road. Smashburger’s first Boise location opened in August, 2009 and is located at 3223 E. Louise Drive.

Smashburger is introducing a one-quarter pound Smashburger that starts at $3.99. The quarter-pound Smashburger will be available at both Boise locations beginning March 31.

Smashburger’s menu will feature an Idaho Smashburger, Sweet Potato Smashfries (sweet potato fries tossed with rosemary olive oil and garlic), Fried Pickles (fried dill pickles served with buttermilk ranch dressing) and a huckleberry Häagen-Dazs shake.

The Idaho Smashburger starts with a one-quarter, one-third or half-pound ball of 100-percent Certified Angus Beef that is smashed, seared and seasoned on the grill, then topped with potato chips, cheddar cheese, lettuce, tomato and mayo on a potato bun.

Known for the cooking method used to create the perfect burger, Smashburgers start at $3.99 with a one-fourth, one-third or half-pound ball of 100-percent Certified Angus Beef fresh—not frozen—smashed on a flat grill to sear in superior juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and distinctive toppings including haystack onions, guacamole or even a fried egg.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with Häagen-Dazs shakes and root-beer floats.

“We are excited to continue spreading our burger magic across Boise,” says Smashburger Founder Tom Ryan. “Our first location was extremely well received and a second store will allow more Boise residents to try Smashburger and make it the city’s favorite burger place.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

Media Contact:
Allison Dent or Alexis Walsko
Lola Red PR
612.333.1723