THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER BRINGS POPULAR REGIONAL SMASHSIDES TO ALL LOCATIONS

DENVER – (July 21, 2010) – Smashburger, a fast-casual “better burger” restaurant, is now offering its delicious Sweet Potato Smashfries and Fried Pickles at all 71 locations nationwide due to popular demand. The Sweet Potato Smashfries began in Dallas, TX as a regional item, are a sweeter alternative to Smashburger’s original Smashfries and made with high quality sweet potatoes, tossed in rosemary, olive oil and garlic. The Fried Pickles began as a topping on the Oklahoma Smashburger. Customers went wild over them and began asking for the Fried Pickles as a separate side item. Smashburger quickly responded and began offering them as a Smashside at select locations with a side of buttermilk ranch.

“Our Fried Pickles and Sweet Potato Smashfries have experienced increasing popularity, with fans across the country asking us to offer them at their local Smashburger,” says Smashburger Founder Tom Ryan. “We’ve met their demand and are now offering these mouthwatering sides at every Smashburger location.”

Known for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent Certified Angus Beef fresh—not frozen—smashed on a flat grill to sear in superior juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of flavorful cheeses, the freshest produce and distinctive toppings including haystack onions, guacamole or even a fried egg.

The restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with other sides like veggie frites and Haystack Onions. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root-beer floats.

About Smashburger

Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite place for burger’s and was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 500 locations over the next five years. Smashburger’s Smashsides, which include Haystack Onions, Smashfries, Sweet Potato Smashfries, Fried Pickles and veggie frites were featured on the Food Network’s Unwrapped series in May of 2010. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development. To learn more about CCP, please visit www.consumercp.com.

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Alexis Walsko

612.716.0640

or

Meaghan Burns

303.592.3813

Lola Red PR