THE WORD ON THE STREET IS "DAAAANG!"

SECOND SMASHBURGER LOCATION SIZZLES INTO LEXINGTON SEPTEMBER 16

LEXINGTON, Ky. (08/23/10)—Smashburger, a fast-casual “better burger” restaurant will open its second Lexington location on Thursday, September 16, 2010. The restaurant will open at 3695 Nicholasville Road, and continue Smashburger’s mission to become Lexington’s favorite place for burgers. This is the second of six Lexington Smashburgers slated to open over the next three years. Lexington’s first Smashburger store is located in Center Court at 535 S. Upper Street.

Lexington Smashburgers feature a regional menu created with Bluegrass flavors and tastes in mind. The Bluegrass Smashburger features Wild Turkey bourbon barbecue sauce, applewood smoked bacon, melted cheddar bar cheese and fried banana pepper rings on an egg bun. Diners can also enjoy the 3 Way Smashdog made with Cincinnati chili, cheddar cheese and onions. The Bourbon BBQ Ranch Chicken Smashsalad is made with a mix of fresh garden greens topped with strips of grilled or crispy chicken, chopped applewood smoked bacon, fresh diced tomatoes, haystack onions, cheddar cheese, with Wild Turkey bourbon barbecue sauce and buttermilk ranch dressing.
Guests can quench their thirst with an Ale-8-One soft drink, enjoy an Ale-8-One Float made with Häagen-Dazs ice cream and served in a frosted mug and regional beers from Alltech Lexington Brewing Company.
Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of flavorful cheeses, the freshest produce and top-quality condiments. 

Smashburger is known for its savory burgers, but the restaurant also serves up delicious crispy or grilled Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, self serve fountain drink floats or root-beer floats.

“Our mission is to become Lexington’s favorite place for burgers,” says Smashburger Founder Tom Ryan. “We’re proud to introduce Smashburger to more burger lovers in the Bluegrass state.”
“Our Smashburger university location is a huge success,” says Jim Phelps, Bluegrass Burgers co-owner. “Lexington residents have shown us that they like the concept of an exceptionally tasting ‘better burger’ served quickly in a pleasant environment.”
ABOUT SMASHBURGER
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award- winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

ABOUT CONSUMER CAPITAL PARTNERS
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

ABOUT BLUEGRASS BURGERS
Local Smashburger owners Bill Lear, Jim Phelps and Wayne Wellman are also responsible for Center Court, offering 154 condo units and multiple retail locations.  The adjacent parking garage provides free parking for retail customers and ample space for condo owners. The developers not only have created a desirable urban infill neighborhood between UK’s Campus and downtown Lexington, they also bring experience in the “fast casual” dining experience and management. 

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Contact:

Casey Graves/ Aimee Zborowski
CRM Companies
(859) 225-3680