THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER RESTAURANTS NOT AFFECTED BY VALLEY MEAT CO. BEEF RECALL

 

DENVER, COLO. – (August 6, 2010) –Valley Meat Co. announced Thursday, August 5 a Class I recall of 1 million pounds of beef, potentially contaminated by E. coli, including a line of frozen burgers marketed under a “smashburger” label. This recalled product is in no way related to any Smashburger® restaurants or its products.

Smashburger®’s 100-percent fresh, not frozen Certified Angus Beef is sourced from Detroit-based Wolverine Packing. Smashburger® works closely and confidently with Wolverine Packing to ensure that the most rigorous safety and quality standards are met for our customers.

Please direct all questions, media inquiries, and interview requests to Alexis Walsko or Allison Dent at 612.333.1723.

About Smashburger®
Denver-based Smashburger®, the country’s fastest growing “better burger” restaurant company, is designed to be every city’s favorite burger place. It was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger® operates and develops corporate, joint venture and franchise stores across the country. Smashburger® currently has more than 70 stores in 17 states and has sold franchise and joint venture agreements that will bring the total to more than 375 locations over the next five years. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

###

Contact:  Alexis Walsko or Allison Dent
Lola Red PR
612.333.1723