THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER ANNOUNCES NEW LOCATION IN CYPRESS

SMASHBURGER ANNOUNCES NEW LOCATION IN CYPRESS
Houston’s Favorite Place for Burgers Will Sizzle in Northwest Houston’s Dining Corridor

HOUSTON (August 30, 2010)—Burger lovers in the Cypress district of Houston will be treated to a new dining destination when Smashburger, a fast-casual “better burger” restaurant, opens its ninth Houston-area location on Wednesday, September 22, 2010. The restaurant will open at 14201 Cypress Rosehill and continue Smashburger’s mission to become the Houston-area’s favorite place for burgers.

Houston Smashburgers feature the Texas Smashburger, a one-third or one-half pound Smashburger made with American cheese, lettuce, mustard, onion, tomato, pickle and served on an egg bun.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of flavorful cheeses, the freshest produce and top-quality condiments. 

Although Smashburger is known for its savory burgers, the restaurant has expanded its menu to offer even more savory options for guests to choose from, including new crispy or grilled Smashchicken sandwiches and Smashsalads. A variety of Smashdogs and delicious sides like veggie frites, fried pickles and rosemary and garlic–seasoned Smashfries are also available to choose from. Burger lovers can pair their meals with beer and wine, Häagen-Dazs shakes, self-serve fountain drink floats or root-beer floats.

 “It’s an exciting time for Smashburger in Houston with our ninth store opening,” says Smashburger Founder Tom Ryan. “We’re thrilled to bring Smashburger’s ‘better burger’ to Cypress’s growing dining scene.”
ABOUT SMASHBURGER                                                                                              

Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 375 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award- winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

ABOUT CONSUMER CAPITAL PARTNERS
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.
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Contact: Katherine Orellana
Studio Communications / 713.524.2800
Katherine@studiocommunications.net