THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER ARRIVES IN ALPHARETTA ON SEPTEMBER 28

ATLANTA, GA -September 19, 2011- Smashburger, the nation’s fastest growing “better burger” restaurant, will open its third Atlanta-area location on Wednesday, September 28, 2011. The restaurant will open at 5530 Windward Parkway in Alpharetta. This is the third of 20 plus Atlanta-area Smashburgers that local franchisee Phil Wilkins is slated to open over the next seven years.  Atlanta’s first Smashburger store is located at 2625 Piedmont Road NE, and the second store can be found in Johns Creek at 9775 Medlock Bridge Road.
Atlanta-area Smashburgers feature a regional menu specifically created with Southern flavors and tastes in mind. Alpharetta guests can enjoy the signature Atlanta Smashburger, which features 100 percent Certified Angus Beef, peach BBQ sauce, Wicked® Pimena cheese, grilled jalapeños and Vidalia coleslaw on an egg bun or the Atlanta Smashdog, topped with Wicked® Pimena cheese, grilled jalapeños and Vidalia coleslaw.

Named for the cooking method used to create the perfect burger, Smashburgers are 100-percent—fresh, never frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments. 

“We are honored to present our ‘better burger’ experience to Alpharetta residents,” says Phil Wilkins, Atlanta-area Smashburger franchise owner. “I think the Alpharetta community will appreciate our savory burger selection as well as our other menu options.”
In addition to burgers, customers can enjoy a selection of grilled or crispy chicken sandwiches, grilled and split hot dogs, and signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, hand-spun Häagen-Dazs shakes and IBC® root-beer floats in frosted mugs.

“We feel Alpharetta is the perfect neighborhood for our third Atlanta-area location,” says Smashburger Chairman & CEO David Prokupek. “Windward Parkway is booming and will provide us with the opportunity to introduce our restaurant to many burger lovers who work and live in Alpharetta.”

 
About Smashburger
Smashburger is the country’s fastest growing, fast casual “better burger” restaurant. Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order. Guests can create their own burger masterpiece or enjoy one of Smashburger’s innovative signature recipes, including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared entrée salads, kids meals, handspun Häagen-Dazs shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 118 restaurants nationwide. Smashburger was also the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

 
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.
About Rising Star, Inc.
Rising Star, Inc. CEO Phil Wilkins is the Atlanta-area Smashburger franchise owner.  Founded in 1997, Rising Star, Inc. has extensive restaurant experience, including the ownership of four McDonald’s ® restaurants in Lexington, Kentucky.  Today, the company has ownership rights to 28 Smashburger stores in the Atlanta-area.  Wilkins, recently featured in Franchise Times, has served on the board of directors for 5/3 Bank of Central Kentucky, the YMCA, and is an avid supporter of youth sports and educational programs.