THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER ROLLS OUT POPULAR ‘WINDY CITY BURGER’ TO ITS RESTAURANTS NATIONWIDE

DENVER, CO – September 26, 2011 – Smashburger, the nation’s fastest growing “better burger” concept, is pleased to announce it is bringing its Chicago-inspired Windy City burger to its restaurants nationwide for a limited time from September 26 through October 30.  Starting today, SmashFans across the country can enjoy a taste of Chicago’s favorite flavors captured in the Windy City burger, a juicy, smashed-to-order burger that’s made with fresh, never frozen 100% Certified Angus Beef, topped with layers of melted cheddar cheese, haystack onions, lettuce, tomato, and Gulden’s® spicy mustard on a hand-cut pretzel roll.

Smashburger specializes in creating localized menu offerings by combining regional taste profiles with the brand’s unique “smashing” technique that creates a juicy burger you can taste in every bite.  Until now, the Windy City burger was only found on Smashburger menus in Chicago, but consumer interest in local recipes from other cities inspired Smashburger to take the burger national.

In conjunction with this delicious limited time offering, Smashburger is pleased to announce the launch of its ‘Win a Taste Bud Tour of Chicago’ sweepstakes in which Smashburger guests can enter to win a free trip to the hometown of the Windy City burger, Chicago, Illinois.  The prize package includes airfare for two, a two-night stay in a luxury hotel and $1,000 in spending cash to explore the tastes and flavors of Chicago.  To enter, Smashfans can make a purchase at any Smashburger nationwide from September 26 through October 30, 2011 and simply enter the validation code found on the bottom of their dining receipt at Smashburger.com/Chicago.  From the registered entries, one lucky winner will be selected.  During each week of the Windy City burger’s stay, participants will also be entered to win Smashburger coupons and one SmashFan will be chosen to receive FREE Smashburger for a year!

“In every market we enter, we take the time to create a unique burger experience for that city that incorporates local taste preferences and our Windy City burger has been particularly successful in its hometown of Chicago,” said Tom Ryan, founder and chief concept officer of Smashburger.  “We received great feedback from our guests after rolling out our Sin City burger as a national limited time offer last spring, and we’re eager to give them another chance to enjoy a local favorite from another city.”

Smashburger also serves a variety of marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, entrée salads, and a variety of signature sides like hand-tossed rosemary and garlic-seasoned Smashfries, sweet potato Smashfries, crispy haystack onions, and veggie frites. Smashburger guests can pair their meals with handspun Häagen-Dazs® shakes, malts and floats and an array of local craft bottled beers and wine. 

About Smashburger
Smashburger is the country’s fastest growing, fast casual “better burger” restaurant.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one of Smashburger’s innovative signature recipes, including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared entrée salads, kids meals, handspun Häagen-Dazs® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 120 restaurants nationwide. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award.  To learn more, visit www.smashburger.com.

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Media Contact
Kristina Jorge, ICR
203-682-8349
kjorge@icrinc.com