THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER SMASHES OVER THE BORDER INTO CANADA

DENVER, CO – November 29, 2011 – Smashburger, the fastest growing “better burger” concept in the U.S., today announced it has signed its first two lease agreements in the Calgary market, bringing its juicy burgers that are smashed fresh, served delicious, along with its other premium fare including tender chicken sandwiches and fresh salads to Canada for the first time. The company expects to open its first Calgary location in 2012 with plans to open 10 to 15 units in the Calgary and Edmonton markets over time.

Smashburger is targeting additional growth in Canada and is actively seeking experienced multi-unit operators to become franchise partners across all provinces.  This marks the second international commitment for Smashburger, following on the heels of its recent franchise agreements for the Middle East. 

The first Calgary Smashburger restaurants will be company-operated and located at Centre 32, 2770 32 Ave NE and at 8888 Country Hills Blvd. N.W. in Calgary.

“We are eager to introduce Smashburger’s better burger offering and our diverse menu of chicken sandwiches, fresh tossed salads and signatures sides to residents in Calgary and Edmonton,” commented Dave Prokupek, chairman and CEO of Smashburger. “Canada is a very attractive market to us and we believe we are bringing a unique, premium dining experience at a competitive price point to local residents.  In addition to our company locations here, we are in active discussions with potential franchise partners to further expand our presence with experienced operators in both Vancouver and Toronto.” 

Smasburger will continue its focus on serving a localized menu for its guests in Calgary with the addition of a locally inspired burger developed specifically for area residents.  The regional burger will be unveiled at the time of the opening. 

Each Smashburger it starts with 100-percent, fresh, never frozen, Certified Angus Beef that is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the juicy burger is served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger’s signature recipes and build your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, and hand-spun Häagen-Dazs® shakes.

About Smashburger
Smashburger is the country’s fastest growing, fast casual “better burger” restaurant.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one of Smashburger’s innovative signature recipes, including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared entrée salads, kids meals, handspun Häagen-Dazs shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 131 restaurants nationwide. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award.  To learn more, visit www.smashburger.com.

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Media Contact
Kristina Jorge, ICR
646-277-1234
kjorge@icrinc.com