THE WORD ON THE STREET IS "DAAAANG!"

NORTH PHOENIX RESIDENTS TO SAVOR VALLEY’S AWARD WINNING SEVENTH SMASHBURGER

PHOENIX (December 14, 2011)—Smashburger, the nation’s fastest growing “better burger” restaurant and Phoenix’s Best Burger, as voted by the readers of Phoenix New Times, is set to open its newest Valley location on Wednesday, December 14, 2011 at 2470 W Happy Valley Road at the Shops at Norterra in the Black Canyon Corridor.  Smashburger brings its juicy burgers that are smashed fresh, served delicious, along with its Haagen-Dazs ® shakes, tempting sides and regional menu items crafted to please local’s palates, to north Phoenix. This is the seventh of thirty Phoenix-area Smashburgers that local franchisee SunWest Burgers, Smashburger’s 2011 Franchisee of the Year, is slated to open over the next five years.

Each Phoenix Smashburger will feature a regional menu created with regional flavors and tastes in mind. The Phoenix menu includes the signature Arizona Smashburger, which is a 100-percent Certified Angus Beef burger, topped with habanero cheese, guacamole, lettuce, tomato, onion, chipotle mayo and fresh jalapenos on a chipotle bun.  Phoenicians can also enjoy the Arizona Devil Dog topped with habanero cheese, guacamole, fresh jalapenos, spicy chipotle sauce and tomatoes on a lightly toasted poppy seed bun as well as the Arizona Cobb Salad featuring diced chicken breast, cheddar cheese, tomatoes, red onions, crisp romaine and iceberg lettuce, with spicy chipotle sauce and topped with guacamole and fresh jalapenos.

“We created the Phoenix menu to appeal to the local palate, which is influenced by the fresh and spicy flavors of the southwest,” says Smashburger Founder & Chief Concept Officer Tom Ryan. “Guests will be excited about the menu and we look forward to bringing these specialty items to the north Valley.”

At Smashburger, the secret is in the smash.  It starts with 100-percent—fresh, never frozen, Certified Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried  and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, hand-spun Häagen-Dazs shakes and IBC® root-beer floats in frosted mugs.

“We have had overwhelming support from Phoenix-area burger lovers,” says David Prokupek, Chairman & CEO of Smashburger.  “We are excited to continue our expansion into the north Valley and hope that residents are just as excited for our smashed-to-order burgers, fresh ingredients, tempting sides and newest location.”

“We are thrilled to be opening our seventh Valley location in just over two years,” says Kurt Riske, Brand Manager for SunWest Burgers. “We couldn’t do it without the support of each local community and we look forward to becoming a part of our newest community in north Phoenix.”

About Smashburger
Smashburger, the country’s fastest growing, fast casual “better burger” restaurant, is a fresh approach to burgers and restaurants as a whole.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes– including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 131 restaurants nationwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About SunWest Restaurant Concepts, Inc.
A subsidiary of Phoenix-based SunWest Restaurant Concepts, SunWest Burgers LLC principals–David Doty, Chuck Riske and Robin Yoshimura– collectively bring over 40 years of restaurant industry experience to Smashburger.  Early 2009, they signed a 30-unit development agreement with Smashburger to develop units in Maricopa County over the next five years.  They are a Founding Club franchisee member and part owner in the overall company developing the Smashburger brand.  SunWest recently received the “2011 Franchisee of the Year” award from Smashburger for their outstanding performance in the Phoenix market, after previously earning this award for 2010.  SunWest also operates 5 Jerry’s Restaurants and 6 Black Bear Diners in Arizona, Nevada and Oklahoma.

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