THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER SIZZLES INTO ITS EIGHTH NEW JERSEY LOCATION

East Hanover, NJ (1/30/12)—Smashburger, the nation’s fastest growing “better burger restaurant” brings its fresh approach to burgers to East Hanover when it opens its eighth New Jersey location on Wednesday, February 1, 2012, at 386 Route 10 West. Smashburger brings its juicy burgers that are smashed fresh and served delicious, along with its Haagen-Dazs ® shakes, tempting sides and regional menu items crafted to please local palates to its second Morris County location. Other New Jersey Smashburger locations include: Clifton, Florham Park, Hackensack, Montclair, Newark Liberty International Airport, New Providence and Paramus with locations coming soon to Morris Plains and Ramsey.

Each New Jersey Smashburger restaurant features a regional menu created with local flavors and tastes in mind. The East Hanover menu includes:

• The New Jersey Smashburger – 100-percent Certified Angus Beef burger topped with applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun.

• Best’s Hot Dogs – Made with New Jersey’s famous Best’s Beef brand hot dogs and available in two regional versions: the Jersey Dog which features sauerkraut, grilled onions and spicy brown mustard, and the Italian Dog made with fried potatoes, peppers and onions.

• Bottled Stewarts® Float in a Frosted Mug – Root Beer, Orange n’ Cream or Wishniak Black Cherry and Häagen-Dazs® ice cream

“We developed the New Jersey menu to reflect the tastes and flavors of the region,” says Smashburger Founder & Chief Concept Officer Tom Ryan. “Guests have really enjoyed the specialty items at our other New Jersey locations and we look forward to bringing them to East Hanover.”

“Smashburger is already a sizzling hit with burger-lovers in our seven other New Jersey locations,” says Scott Gillman, CEO of Mascott Corporation. “We’re looking forward to bringing our phenomenal $5 burgers and other tasty menu items to East Hanover.”

Recently named “America’s Most Promising Company” by Forbes Magazine (11/30/11), at Smashburger, the secret is in the smash.  It starts with 100-percent—fresh, never frozen—Certified Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of beverages including hand-spun Häagen-Dazs shake and Stewarts® root beer floats in frosted mugs.

“We have had great success so far in the New Jersey area,” says David Prokupek, Chairman & CEO of Smashburger.  “And we cannot wait to be a part of the East Hanover neighborhood and we hope the residents are just as excited for our newest location as we are.”

About Smashburger
Smashburger, the country’s fastest growing, fast casual “better burger” restaurant, is a fresh approach to burgers and restaurants as a whole.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes- including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 145 restaurants nationwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Mascott Corporation
Mascott Corporation, based in Hillside, New Jersey, has owned and operated restaurants in New Jersey for more than 20 years. The company currently operates more than a dozen restaurants operating under six different brands. The restaurants include Markers Restaurant, an upscale casual American Grille, located in Jersey City, NJ and the adjacent Markers Express, as well as franchised concepts including Smashburger, Cinnabon World Famous Cinnamon Rolls, Seattle’s Best Coffee, and Carvel Ice Cream.

The S3 Agency
Lori Faigin
lfaigin@thes3agency
(973) 257-5533