THE WORD ON THE STREET IS "DAAAANG!"

SMASHBURGER INTRODUCES FLAVORFUL FRESH MEX BURGER NATIONWIDE

Denver, CO – March 22, 2012 – Smashburger, the rapidly expanding better burger restaurant, today introduced its newest burger to satisfy consumer taste buds – the Fresh Mex Burger – available in restaurants for a limited time only. This smashed fresh, served delicious 100 percent Certified Angus Beef burger is topped with fresh avocado, chopped cilantro, onions, pepper jack cheese, lettuce, tomato, sour cream and spicy chipotle mayo on a Mexican roll, served with a wedge of lime. Guests may also opt for a Fresh Mex chicken sandwich served with the same savory combination on one of Smashburger’s juicy marinated chicken sandwiches. This flavor fiesta was originally created as the local burger for the San Diego market where Fresh Mex flavors are a popular combination.  It is available through April 29 and is one of the many menu combinations available at Smashburger restaurants nationwide. In conjunction with this delicious limited time offering, Smashburger invites guests to check out the company’s Facebook page on March 22nd to receive a free entrée with the purchase of the new Fresh Mex Burger and Chicken Sandwich.

“One of the things our guests love most about Smashburger is our menu variety that allows them to try a new combination of toppings each time they visit the restaurant,” said Tom Ryan, Chief Concept Officer for Smashburger.  “Favorite ingredients often used in Mexican cuisine inspired us to create this new recipe, which features a burst of fresh, cool flavors from the avocado, cilantro, onion, lettuce and tomato that blend flawlessly with the pepper jack cheese, sour cream and spicy chipotle mayo atop our juicy burgers and chicken sandwiches.  We are very pleased to share this recipe with Smashfans for a limited time.”

Smashburger’s menu features a variety of customized recipes featuring nationwide favorites as well as regionally inspired burgers that Smashburger creates to fit the taste preferences of the local market.  The menu also allows guests to build their own recipe, thanks to its ‘Create Your Own” offering that makes for a truly customized experience.

Each Smashburger starts with 100 percent fresh, never frozen, Certified Angus Beef that is smashed on a 400-degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the juicy burger is served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, haystack onions, and veggie frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant also serves a selection of alcoholic and non-alcoholic beverages including local beers, wine, and hand-spun Häagen-Dazs® shakes.

About Smashburger
Smashburger is the country’s fastest growing, fast casual “better burger” restaurant.  Its hand-crafted, award winning burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  The restaurant’s menu also features a variety of chicken sandwiches, salads and innovative sides and beverages.  Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 151 restaurants in 25 states nationwide. Smashburger topped Forbes America’s Most Promising Company list in 2011 and was also named to the 2011 Inc. 500 list. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award.  To learn more, visit www.smashburger.com.

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Media Contact
Kristina Jorge, ICR
646-277-1234
kjorge@icrinc.com