Smashburger Puts the Spotlight on its Signature Smashing Technique in First Television Campaign
Company enlists Definite Productions of Denver for inaugural TV advertising spot
Denver, CO – June 4, 2013 – Smashburger, the rapidly expanding better burger restaurant concept, today unveiled its first television advertising campaign in collaboration with Denver-based Definite Productions, marking the production company’s first spot for a national restaurant brand. While the nearly six year old Smashburger has always taken a bold approach to marketing, launching the new TV spot will allow Smashburger to extend its message to a broader consumer base and tell its story in a new, engaging way by visually capturing the brand’s personality and its passion for making premium burgers that are smashed fresh, served delicious every day.
Smashburger’s first television campaign includes a :30 second spot, created to showcase what differentiates Smashburger from other burger restaurants – its unique smashing technique that perfectly sears each burger to create a juicy Smashburger full of flavor in every bite. The spot emphasizes the visual appeal and taste of the product through a storytelling approach that dramatizes Smashburger’s signature tagline – “Smashed Fresh. Served Delicious.” The burgers are depicted through a guest’s mouthwatering dream sequence. The Smashburger spot will air in seven markets across the United States this summer.
