Denver, December 1, 2010 Smashburger, the nationally acclaimed industry-leading better burger restaurant, has hired Denver-based brand communications agency Cactus (www.sharpideas.com) as Agency of Record to help establish and execute the overall tone and voice for the Smashburger brand.
We are thrilled to partner with Cactus to help define and brand Smashburger for the future, says Smashburger Founder Tom Ryan. Their dynamic team and enthusiasm are the perfect fit for Smashburger as we expand to 200 stores in 2011.
Cactus initial responsibilities as Smashburgers Agency of Record will include brand advertising, in-store, out-of-store and online touch points, national promotions and media buying. Cactus was selected from a thorough and highly competitive review process.
With a brilliant concept that has been executed flawlessly, it is no wonder that Smashburger is one of the nations fastest growing and most exciting restaurant concepts, says Joe Conrad, Cactus founder, CEO and strategic director. Our job at Cactus will be to pour fuel on that fire and help Smashburger become every citys favorite place for burgers.
We are excited that Smashburger embraces the balance between strategic and creative thinking, adds Norm Shearer, Cactus creative director and partner. Our culture meshes with Smashburgers culture in that both are all about the work and great ideas that grow brands and drive business.
Smashburgers better burgers, made with 100-percent Certified Angus Beef, are cooked to order in satisfying recipes and can be customized with an array of artisan buns, flavorful cheeses, the freshest produce, and top-quality condiments. In addition to great-tasting burgers, Smashburger offers crispy and grilled Smashchicken sandwiches and a fresh variety of Smashsalads. Diners can enhance their meal with any of Smashburgers wide offering of signature sides like rosemary and garlic-seasoned Smashfries, Veggie Frites, haystack onions and Fried Pickles. Guests can quench their thirst with local beer, wine, Häagen-Dazs shakes, and root beer floats.
Cactus is a full-service brand communications agency providing business solutions for companies and causes through brand strategy, advertising, design, interactive and media services. Cactus has been nationally recognized for its break-through creative executions by The One Show, Communication Arts, The Webby Awards, South by Southwest, Favourite Website Awards, Advertising Age, Creativity and Prints Regional Design Annual. To learn more about Cactus, visit http://www.sharpideas.com.
Denver-based Smashburger, the countrys fastest growing better burger restaurant company, is designed to be every city’s favorite place for burgers. It was named a 2009 Hot Concepts! award winner by Nations Restaurant News. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger is on track to have more than 200 locations by 2012. It has sold franchise and joint venture agreements that will bring the total to more than 400 locations over the next five years. To learn more, visit www.Smashburger.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development. To learn more about CCP, please visit www.consumercp.com.