SAN DIEGO – (08/04/10)Smashburger, a fast-casual better burger restaurant will open its second San Diego location on Wednesday, August 24, 2010. The restaurant will open at 1555 Camino Del Mar inside the Del Mar Village and continue Smashburgers mission to become San Diegos favorite place for burgers. This is the second of seven San Diego Smashburgers slated to open over the next year. San Diegos first Smashburger store is located at 1000 Prospect Street in La Jolla Village.
San Diego Smashburgers will feature a regional menu created with regional flavors and tastes in mind. The San Diego regional menu includes:
The signature San Diego Smashburger featuring fresh avocado, fresh cilantro and onions, pepper jack cheese, lettuce, tomato, sour cream and chipotle mayo on a torta roll, served with a wedge of lime.
The Pacific Coast Wedge salad featuring a large wedge of crisp lettuce, topped with grilled chicken, fresh cilantro and onions, fresh diced tomatoes and grated cheddar cheese, with spicy chipotle dressing, served with a wedge of lime.
Regional microbrews from San Diego-based breweries and wine from California-based wineries.
Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percentfresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the better burger experience, Smashburgers are served on a toasted artisan bun and topped with a selection of flavorful cheeses, the freshest produce and top-quality condiments.
Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlicseasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.
Were elated that San Diegans have embraced the Smashburger brand, says Smashburger Founder Tom Ryan. We look forward to continuing our mission of becoming San Diegos favorite place for burgers.
Were humbled by the warm welcome we received in our first San Diego location, says David Whisenhunt, San Diego franchise co-owner. Were excited to bring the quality food, great service and friendly atmosphere this restaurant is synonymous with to Del Mar this summer.
Denver-based Smashburger is a fast-casual restaurant designed to be every citys favorite place for burgers. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 375 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburgers plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nations Restaurant News. To learn more, visit www.smashburger.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.