Denver-based Smashburger launches its first television campaign

Denver-based Smashburger said Tuesday it is launching its first television campaign.

The company said it is working with Denver-based Definite Productions on the campaign.

The plan includes a 30-second ad created to showcase what differentiates Smashburger from other burger restaurants.

“The post emphasizes the visual appeal and taste of the product through a storytelling approach that dramatizes Smashburger’s signature tagline — ‘Smash Fresh. Served Delicious,’ ” the company said.

Definite Productions has produced ad campaigns for clients such as Frito-Lay, Procter & Gamble, Kia and Vitamin Water.

The new television spot will debut on select cable and broadcast stations in Denver; Dallas; Salt Lake City; St. Louis; Sacramento, Calif.; Springfield, Ill.; and Tyler, Texas.

Howard Pankratz: 303-954-1939, hpankratz@denverpost.com or twitter.com/howardpankratz