Industry News | April 30, 2013
Smashburger announced that, in celebration of National Burger Day on May 28, it will give away a free Classic Smash nationwide to anyone with the last name “Burger,” or variations thereof.
According to WhitePages.com, there are approximately 21,687 people in the United States with the last name Burger and 1,530 named Hamburger.
Either way, burger lovers with variations of Burger—or Berger, Weinberger, Rosenberger, etc.—in their names will receive one free Classic Smash in recognition of the holiday that celebrates America’s favorite food.
This offer is valid for redemption at all Smashburger locations in the United States. Proof of last name is required (i.e. valid driver’s license, passport, or picture ID). Limit one Classic Smash per ID.
“Burgers are an iconic American food. We’ve been eating them for generations, and burgers are America’s favorite food,” says Tom Ryan, founder of Smashburger. “But just in the last five years or so, we have seen an explosion in people’s interest to eat higher-quality burgers than the typical fast-food fare. And with the average person eating 43 hamburgers per year, there is cause for celebration of a national holiday or ‘National Burger Day.’”
The brand recently opened its 200th restaurant and is now in four international countries, says David Prokupek, president and CEO of Smashburger.
“We saw the consumer trend in demand for quality burgers in the fast-casual segment a few years ago,” he adds. “Our timing to introduce Smashburger couldn’t have been better.”
Opening its first restaurant in 2007, Smashburger came on the scene and now reports that growth and demand in this better-burger segment has never been stronger.
“We see a lot of runway ahead for more growth as people catch on that there is a better way to eat burger,” Prokupek says.
At Smashburger, the secret is in the smash. It starts with 100-percent fresh, never frozen, Certified Angus Beef that is smashed on a 400-degree flat grill to sear in itsjuicy flavor.
To further the better-burger experience, its burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, cheeses, and highest-quality condiments.
Smashburger’s juicy burgers are served alongside its hand-spun Häagen-Dazsshakes, local craft beers, sides, and regional menu items.
Customers can also enjoy a selection of tender, marinated grilled chicken sandwiches, fresh-tossed signature salads, and a variety of sides, including rosemary and garlic–seasoned Smashfries, haystack onions, and veggie frites (flash-fried carrot sticks and green beans).