Elle Communications Tapped to Help Smashburger Sizzle in San Diego

Public Relations and Marketing Firm Named Agency of Record

San Diego, Calif.—(February 10, 2010)—Smashburger, a fast-casual “better burger” restaurant and Elkins Whisenhunt, Inc., a restaurant franchise company, have named Elle Communications its agency of record for the San Diego market. Elle Communications, a boutique public relations, marketing and event firm, will coordinate local day-to-day communication and marketing efforts as Smashburger is unveiled in the San Diego dining scene.

Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on butter-toasted artisan buns and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger provides something for everyone. Along with its mouthwatering burgers, the restaurant serves delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer, and wine with their meal.

“Smashburger is excited to partner with Elle Communications in the San Diego market,” says Smashburger Founder Tom Ryan. “We look forward to bringing the great taste of Smashburger to the burger lovers of San Diego.”

“Working with Smashburger and Elkins Whisenhunt as they expand into the San Diego market is a wonderful opportunity for us,” says Danielle Gano, president and founder of Elle Communications. “Their deep commitment to quality and community aligns well with the Elle Communications culture.”

“We are excited to have Elle Communications as our new partner and we believe that its energy, knowledge and experience will play a tremendous role in our growth,” says David Whisenhunt, partner of Elkins-Whisenhunt. “Our previous successes combined with its energy and market savvy will ensure successful and continued growth in this region.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Elle Communications
Elle Communications is a full-service bi-coastal PR and marketing firm that specializes in elevating the exposure of entrepreneurs and unique brands in the dining, design, consumer product, events and lifestyle industries. Founded on the principles of achieving results, applying high levels of ingenuity and executing socially and environmentally conscious public relations, marketing and event planning strategies, Elle offers a full-service approach to clients including public relations, marketing, design, events and eco-friendly campaigns.

Through an innovative approach and unconventional tactics, this boutique firm acquires regular editorial coverage in top-tier publications including Vanity Fair, People, Oprah & Friends, The Daily Candy, Wired, The Wall Street Journal, Gourmet, Health, Self, USA Today, The Los Angeles Times and Dwell. With their finger on the pulse of emerging media, Elle also maintains relationships with the most influential bloggers and independent media outlets around the world. To learn more about the creative team at Elle Communications, visit www.ellecomm.com.

About Elkins Whisenhunt, Inc.
Elkins Whisenhunt, Inc. is a non-traditional retail and commercial development firm focused on growing brands with experience, a solid operating platform, and a unique position in the market.  Over the next year Elkins Whisenhunt, Inc. and its affiliate, Smash Bros LLC, will be launching the Smashburger brand in San Diego. They will begin by bringing seven Smashburger locations to the San Diego metro area. 

Media Contact:
Danielle Gano
Elle Communications
(858) 208-9227