Fast Casual releases 2014 Top 100 Movers & Shakers; Smashburger named #1 brand

 

The editorial team of FastCasual.com has announced its annual list of the fastest growing restaurant segment’s most significant brands, people and trends.

Louisville, KY (PRWEB) May 19, 2014

“The 2014 Fast Casual Top 100 Movers & Shakers” publication was released this morning for download, after an awards gala last night in Chicago, timed to coincide with the National Restaurant Association tradeshow. Both “The Top 100” and the event were sponsored by restaurant equipment manufacturer, Henny Penny.

Judges determined the top 50 brands based on industry nominations and subsequent debate on the significance of the nominees to the segment. Criteria included innovation, growth, social responsibility and overall contribution. In addition, the judges acknowledged the 20 industry executives who have most contributed to the evolution and health of fast casual, the most influential menu innovations, and the most impactful food and technology trends.

Smashburger, Chipotle Mexican Grill and Fazoli’s were recognized as the first, second and third brands, respectively. Carl Howard, CEO of Fazoli’s, was named the industry’s No. 1 executive. The top menu trend was bitesized food and snacks. The most influential technology trend went to mobile apps.

“This year’s competition was fiercer than ever; we had nearly 900 nominations,” said Cherryh Butler, senior editor of FastCasual.com. “In the end, the judges could not ignore Smashburger’s success. With more than 250 restaurants worldwide and plans to open another 70 to 80 units by the end of 2014, the chain’s growth isn’t stopping, despite naming a new CEO in 2013. Combine that with its dedication to menu innovation and its focus on each local community in which it resides every city has a special burger honoring its customs and stores local craft beers and you have a fun, innovative brand that people love.”

“This award means a lot to us. Fast casual dining has been, and continues to be, the fastest growing segment of the restaurant industry,” said Greg Creighton, chief operating officer of Smashburger. “We saw a need for better burgers in this segment seven years ago. People were looking for quality, service and atmosphere that the fast food burger chains couldn’t answer.”

“We are the leader in the fast casual burger business,” continued Creighton. “There is a healthy appetite for our quality burgers, chicken and salads. It’s the reason we are 267 units in seven short years. We plan to have about 400 restaurants open by the end of next year.”

“The Fast Casual Top 100 Movers & Shakers represent those brands, individuals and trends that are truly moving the needle in our industry,” said Jason Moles, field marketing manager of Henny Penny. “We are excited to partner once again with Networld Media Group and FastCasual.com to recognize these innovative brands.”

Of the $231 billion limited service category, fast casuals now account for $34.5 billion, according to Technomic. The fast casual segment is driving the majority of growth in the restaurant industry, increasing sales 11 percent in 2013, compared to the industry average of 3.5 percent.

OUTQUOTE

“This year’s competition was fiercer than ever…in the end, the judges could not ignore Smashburger’s success.”

About FastCasual.com

FastCasual.com is the world’s most read news and information source to cover fast casual restaurants, which combine the speed of quick service brands with an atmosphere and food quality typically associated with casual dining establishments.

About Henny Penny

Henny Penny continues more than 50 years of innovation that began in Eaton, Ohio, USA with the first commercial pressure fryer in 1957. Today, Henny Penny offers a wide range of high quality foodservice equipment designed for easier operation, greater flexibility and lower operating costs. Product lines include pressure and open fryers, combi ovens, rotisseries, holding cabinets, and display merchandisers. These products and complete startup, service, training and technical support, are available through Henny Penny’s exclusive worldwide distributor network. For more information on the company, visit http://www.HennyPenny.com.