Fast-food restaurant hopes to be a smash in Tulsa area

TULSA — Upstart restaurant chain Smashburger will be entering Tulsa with two locations, one of which is slated to open this summer.

Denver-based Smashburger, founded in 2007, touts its specialty smashed hamburger — made from ground beef that is placed on the grill in a ball and then smashed into a hamburger patty.

The restaurant chain has 14 locations and plans to open its first Oklahoma restaurant around Aug. 1 at Tulsa Hills Shopping Center near 71st Street and U.S. 75.

Smashburger president Scott Crane describes the chain’s concept as “fast casual,” where customers order from the counter and then their food is brought to their table.

“The majority of our sales are from the classic Smashburger,” he said. “It’s basically our half-pound burger on a traditional bun.”

Crane said customers also can order Smashburgers with chipotle- or egg-flavored buns.

Burgers range in price from $4.99 to $6.99.

Also on the menu are hot dogs and salads. Beverages include soft drinks, milk shakes and beer, Crane said.

The chain says it plans to open a second location in Tulsa this autumn near 71st Street and Mingo Road, across the street from a Target store.

Crane also hopes to open two to three more stores in the Tulsa area by the end of 2010 and is looking to places such as Stillwater and Bartlesville for additional expansion. In addition, the company is considering franchised locations in the Oklahoma City area.

Published in: News OK