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FRESH TASTE MEETS FRESH POWDER AT SMASHBURGER

Denver, CO – December 16th, 2011 – Smashburger, the nation’s fastest growing “better burger” concept, is pleased to announce Winterfest; a powder filled promotion from December 6 through January 14.  In an effort to celebrate its Colorado roots, Smashburger has partnered with Winter Park, Icelantic Skis, vitaminwater® and Coca-Cola in a national sweepstakes that will send one lucky winner to Colorado for a trip of a lifetime.

In conjunction with the sweepstakes, Smashburger is excited to partner with Winter Park to offer Colorado residents two-for-one lift tickets to Winter Park with the purchase of any entrée at all participating Colorado Smashburger locations while supplies last.

The ‘Winterfest’ sweepstakes allows each Smashburger guest to enter daily to win a free trip to the Colorado.  The prize package includes airfare for two, a two-night stay and a pair of Icelantic skis and two VIP passes to Icelantic’s Winter on the Rocks, Red Rocks first winter concert.  To enter, Smashfans can simply head to either Smashburger.com/Winterfest or Facebook.com/Smashburger on the Winterfest tab.  From the registered entries, one lucky winner will be selected.  During each week of Winterfest, participants will also be entered to win Smashburger coupons, Icelantic Skis, Winter Park lift tickets, a vitaminwater ® snowboard, tickets to Icelantic’s Winter on the Rocks concert, 686 jackets, Colorado Avalanche tickets and Smashgear.

Winter on The Rocks, The first ever concert will be held January 27, 2012 at Red Rocks Amphitheatre with headliner Atmosphere along with openers Common, Grieves + Budo and Get Cryphy. Presented by Icelantic skis and AEG Live this will be a one of a kind event and surely sell out with the thousands of snow industry reps, buyers and athletes in town for the annual SIA trade show January 26th-29th 2012. Tickets will be available On sale Saturday, December 10 at 10am through Ticketmaster

Smashburger’s partnership with Denver based Icelantic ski’s marks the first of its kind for the 3 year old company.

“We are stoked to partner with another local Colorado company on a promotion of this scale,” says Sam Warren, Icelantic Skis Promotions Manager. “Winterfest is a great example of how two brands can work together to help each other grow. Besides, what goes better after a day on the slopes riding a pair of Icelantics than a Smashburger?”

At Smashburger, the secret is in the smash.  They start with 100-percent—fresh, never frozen, Certified Angus Beef and smash it on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, they are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger is known for its delicious burgers, but customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried  and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, hand-spun Häagen-Dazs shakes and IBC® root-beer floats in frosted mugs.

About Smashburger
Smashburger is the country’s fastest growing, fast casual “better burger” restaurant.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one of Smashburger’s innovative signature recipes, including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared entrée salads, kids meals, handspun Häagen-Dazs shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 140 restaurants nationwide. Smashburger topped the Forbes Most Promising Company list in 2011 and was also named to the 2011 Inc. 500 list. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award.  To learn more, visit www.smashburger.com.
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Media Contact
Doug Thielen
VP, Communication
303.809.8499
dthielen@smashburger.com