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Gloucester gets South Jersey’s First Smashburger

This past week I attended the Grand Opening media event for the first Smashburger to hit South Jersey. While North Jersey has been enjoying Smashburger’s juicy burgers, chicken sandwiches and unique sides for a while now, South Jersey has yet to partake in the patty party, until now. With its innovative “smash and sear” cooking process, Smashburger ups the ante with its fresh, never frozen, 100% Angus beef burgers that are smashed to perfection on a 400-degree flat grill to sear in the juicy flavor.
Smashburger veggies

 

I have to admit, while their burgers are really delicious and I was pleasantly surprised by the choices of rolls and toppings,  what impressed me the most, was the restaurant’s variety of unique sides and specialty dishes including their Veggie Frites (above) flash fried carrot sticks and green beans which may even get your kids eating veggies with their burgers. Their Spicy Baja Black Bean burger (left) has an excellent kick to it and is a great alternative to meat. I would have no problem ordering it over a burger. The same goes for their grilled chicken (or crispy) sandwiches with toppings like goat cheese, avocado or how about Smashburger likes to create regional menu items inspired by local flavors, culture and tastes. The Glassboro menu will include the The Liberty Smashburger (pictured above) – 100% Angus beef burger topped with grilled onions, Cheez Whiz® and Gulden’s Mustard® on a pretzel bun.  The New Jersey Smashburger, which was my favorite– 100% Angus beef burger topped with applewood-smoked bacon, crumbled blue cheese, grilled onions, haystack onions, lettuce, tomato and mayo on an onion bun.  This burger I am told resides in North Jersey locations. If it were up to me, I’d make it a “Jersey wide” burger. And, The Liberty Dog – 100% Angus beef hot dog, grilled onions, Cheez Whiz® and Gulden’s Mustard®.  You can click here to view the whole menu.

 

“At Smashburger, we offer an elevated burger experience, bringing the tastes and flavors our consumers enjoy eating in an innovative way,” says Tom Ryan, Founder and Chief Concept Officer of Smashburger. “To set each restaurant apart, we also offer unique regional specialty burgers that speak true to the area’s culture and personality. We think the Liberty Smashburger is a fun reflection of the flavors and fare that are unique to South Jersey.“

“The residents of Gloucester County are ready for a “better burger” experience, which is why we are so excited to be opening the first South Jersey Smashburger location here in Glassboro,” says Daniel O’Shaughnessy, Partner of SB Philly, LLC. “Using the freshest ingredients and creating a warm, inviting atmosphere, we know Gloucester County will love Smashburger as much as we do.”

Haagen-DAzs Shakes and Floats

While this is the first Smashburger for South Jersey, it won’t be the last. Plans are in the works to open several more locations in both Jersey and Philadelphia. Currently there are 186 restaurants across 28 markets in the United States, Canada, Kuwait, Saudi Arabia and Costa Rica. Smashburger was named to Inc.’s 2012 Hire Power Awards list, topped Fast Casual’s 2012 Top Mover & Shakers list, and was named America’s Most Promising Company by Forbes magazine last year.

Smashburger

William L Dalton Dr. & Dalsea Dr. N

698 N Delsea Dr.

Glassboro, NJ
Jersey Bites (http://s.tt/1zBWe)

Some of the enhancements to the interior design include softer lighting, high-tech digital menu boards, exposed wood plank ceiling rafters, stainless steel table trims, localized graphics and art, and a variety of new elements to improve the overall experience for the guests.  The Smashburger brand comes alive with storytelling in the graphics, from the etched glass that details the attributes of those burgers — “fresh,” “juicy,” “delicious” and “smashed to order” — to the mosaic of photography which spotlights local landmarks.  (In Colorado, those include the Denver Skyline, the Rocky Mountains, Coors Field and an image of a skier- all depicting different components of the Colorado lifestyle.)  Highlighting each local market is consistent with the approach Smashburger carries through on its menu with localized recipes created to reflect the local taste profiles.  “It was important that the interior of our restaurants reflect the quality and variety of our great tasting burgers.  Now there is great energy around both our food and our store’s design,” said Ryan.

The timing of introducing this new store design comes on the eve of Smashburger opening its 200th restaurant. “We’ve reached an important milestone as a brand.   As we look to the future to be just as successful as the last five years, it is critical that we continue differentiating ourselves a with a restaurant design that sets us apart in the same way that our food does,” said Prokupek.  “The enhanced look and feel of our restaurants now allows us to compete more directly with casual dining options.  It opens Smashburger up to a wider audience of consumers, particularly in the dinner segment.”

About Smashburger

Smashburger is America’s fastest growing, fast casual “better burger” restaurant with 200 corporate and franchise restaurants operating in 29 states and in four international countries.  The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way people think about burgers.  Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies INC’s #9 Hire Power Award winner, and is regularly voted “best burger’ in cities all around the world.  To learn more, visit www.smashburger.com.

Media Contact

Kristina Jorge, ICR

646-277-1234

kjorge@icrinc.com