Lexington Smashburger to be Kentucky’s First “Better Burger” Restaurant

New Location Heats Up University of Kentucky Campus on April 16, 2010

LEXINGTON, Ky. – April 6, 2010 – Smashburger, a fast-casual “better burger” restaurant, will open its first of six Kentucky locations in Center Court, 535 S. Upper Street, April 16, 2010, near the University of Kentucky campus. The restaurant’s juicy burgers, crafted from 100-percent Certified Angus Beef, are certain to make Smashburger Lexington’s favorite place for burgers.

Lexington’s Smashburger will offer customized menu items inspired by Bluegrass State flavors.  The Bluegrass Smashburger features Wild Turkey bourbon barbecue sauce, applewood smoked bacon, melted cheddar bar cheese, and fried banana pepper rings on an egg bun. Diners can also enjoy the 3 Way Smashdog made with Cincinnati chili, cheddar cheese and onions. The Bourbon BBQ Ranch Chicken Club is made with Strips of crispy buttermilk seasoned chicken, chopped applewood smoked bacon, fresh diced tomatoes, haystack onions, cheddar cheese, crisp romaine and iceberg lettuce, with Wild Turkey bourbon barbecue sauce and buttermilk ranch dressing.

Guests can quench their thirst with an Ale-8-One soft drink, enjoy an Ale-8-One Float made with Häagen-Dazs ice cream and served in a frosted mug, and regional beers from Alltech Lexington Brewing Company.

Smashburger is named for the cooking method used to create the perfect burger.  Smashburger starts with a one-third or half-pound ball of 100-percent Certified Angus Beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites, sweet potato Smashfries and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer and wine selections as well as Häagen-Dazs shakes and root-beer floats.
“We are excited to introduce our delicious menu of great-tasting burgers, wide array of sides, and indulgent shakes to Lexington residents,” says Smashburger Founder Tom Ryan. “Once Lexington’s burger lovers sink their teeth into our “better burger”, they are sure to make Smashburger their favorite place for burgers.”

“We’re excited to bring the Smashburger concept to the University of Kentucky campus and all of Lexington,” says Jim Phelps, Bluegrass Burgers co-owner.

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.
About Bluegrass Burgers
Local Smashburger owners Bill Lear, Jim Phelps and Wayne Wellman are also responsible for Center Court, offering 154 condo units and multiple retail locations.  The adjacent parking  garage provides free parking for for retail customers and ample space for condo owners. The developers not only have created a desirable urban infill neighborhood between UK’s Campus and downtown Lexington, they also bring experience in the “fast casual” dining experience and management. 

Media Contact:
Christine Willis/Lindsay Williams
(859) 281-5104