MONTCLAIR SMASHBURGER, COMMUNITY FOODBANK OF NEW JERSEY FIGHT HUNGER

One Dollar from Every New Jersey Smashburger Sold Jan. 16-Jan. 22, 2010 Benefits Local Food Bank

(Montclair, NJ) – December 28, 2009 – Smashburger, a fast-casual “better burger” restaurant located at 15 Bloomfield Ave. in Montclair, New Jersey will celebrate its January 14, 2010 grand opening by partnering with the Community FoodBank of New Jersey. Smashburger will donate $1 from every New Jersey Smashburger sold from January 16, 2010 to January 22, 2010 to help feed the hungry.

The “New Jersey Smashburger,” created especially for the Garden State, starts with 100-percent Angus beef topped with applewood smoked bacon, blue cheese crumbles, grilled and haystack onions, lettuce, tomato and mayo served on an onion roll. Smashburger serves delicious Smashdogs including the Jersey and Italian Dogs made with New Jersey’s own Best’s Beef Hotdogs.

Named for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on a butter-toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

The restaurant also serves delicious Smashchicken, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats and Stewart’s bottled drinks in frosty mugs with their meal.

“Smashburger is committed to contributing to the community in which it operates,” says Smashburger President Scott Crane. “Smashburger’s partnership with the Community FoodBank of New Jersey will help raise awareness and funds to ease some of the hunger that underprivileged New Jersey families are experiencing.”

For more information on Smashburger in Montclair, just follow the better burger restaurant on Twitter: @SmashburgerNNJ.

About Smashburger
Headquartered in Denver, Colo., Smashburger is a fast-casual restaurant designed to be “every city’s favorite burger place.” Developed and owned by private equity and concept development firm Consumer Capital Partners (CCP), Smashburger is engaged in the development of company and joint venture partner store development. In addition, Smashburger has sold franchise agreements totaling 200-plus locations over the next five years. The company, joint venture and franchise development deals are part of Smashburger’s national expansion plan to open 500 restaurants across the country, with 30-60 of those scheduled for 2009. For those that crave a better burger experience, keep watching for Smashburger to come to your community. To learn more, please visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

Media Contact:
Audrey Scolny
973-257-5533
ascolny@s3s3s3.com