OREM TO SAVOR SMASHBURGER’S “BETTER BURGERS” JANUARY 27

Third Salt Lake-Area Location to Open at 542 E. University Parkway

OREM, UT – (January 11, 2010) – Smashburger, a fast-casual “better burger” restaurant, will open its third Salt Lake-area location Wednesday, January 27, 2010 at University Parkway and South State Street.

Smashburger’s menu features a special Beehive Smashburger made with Utah residents in mind. The Beehive Smashburger starts with a one-third or half-pound 100-percent Angus beef burger topped with honey BBQ sauce, applewood smoked bacon, cheddar cheese and haystack onions on a toasted egg bun.

The menu also features a Beehive Smashchicken sandwich—made with honey BBQ sauce, applewood smoked bacon, cheddar cheese and Haystack Onions on a toasted egg bun—and a Grasshopper Mint Shake made with Häagen-Dazs ice cream.

Named for the cooking method used to create the perfect burger, Smashburgers are either a one-third or half-pound ball of 100-percent fresh—not frozen—Angus beef smashed on a flat grill to sear in superior juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and distinctive toppings including haystack onions, guacamole or even a fried egg.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with Häagen-Dazs shakes and root-beer floats.

“The response to our other Utah locations has been unbelievably enthusiastic,” says Smashburger President Scott Crane. “We look forward to bringing Orem and the Salt Lake area the Smashburger experience and continue towards becoming every city’s favorite place for burgers.”

The other Salt Lake-area Smashburgers are located at 3513 S. 2700 W. in West Valley City and 1028 E. 2100 S. in Sugar House.

About Smashburger
Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

Media Contact: 
Alexis Walsko or Allison Dent
Lola Red PR
612.333.1723