Parris Communications Named Smashburger’s Agency of Record for Greater Kansas City Metropolitan Area

Kansas City, Mo. —(January 4, 2010)— Areios, a restaurant franchise company has named Parris Communications Inc. as its agency of record to represent Smashburger, a fast-casual “better burger” restaurant in the Greater Kansas City area. Parris Communications is a Kansas City-based strategic communications firm that will manage local day-to-day communication and marketing efforts as Smashburger gains momentum in the greater metropolitan Kansas City area.

Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on butter-toasted artisan buns and topped with a selection of real cheeses, Smashburgers feature the freshest produce and top-quality condiments.

Smashburger is known for its savory burgers, but also serves up Smashchicken sandwiches, Smashdogs, and Smashsalads, with delicious sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with Häagen-Dazs shakes, root beer floats, beer, and wine.

“Smashburger is excited to partner with Parris Communications for our launch in the greater Kansas City area,” says Smashburger Founder Tom Ryan. “Parris will help us introduce burger lovers on both sides of the state line to our ‘burger magic’.”

“We are proud to partner with Smashburger and Areios—two organizations that share our passion and commitment to quality, service and community,” says Laurie Roberts, senior vice president of Parris Communications Inc. “We are confident Smashburger will become our region’s favorite burger.”

About Smashburger
Headquartered in Denver, Colo., Smashburger is a fast-casual restaurant designed to be “every city’s favorite burger place.” Developed and owned by private equity and concept development firm Consumer Capital Partners (CCP), Smashburger has sold franchise agreements totaling 200-plus locations over the next five years. The franchise deals are part of Smashburger’s national expansion plans to open 500 restaurants across the country. For those who crave a better burger experience, keep watching for Smashburger to come to your community. To learn more, please visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Areios, LLC
Areios, a partnership between experienced franchise and restaurant operators Ron Chaulk and Jim Cagle, collectively represents over 30 years of industry experience with as many as 30 franchised and new concepts. As Smashburger’s second “Founders Club” member, Areios provides valuable field insight on Smashburger’s brand and menu development as well as operations and real estate. The “Founders Club” designation is reserved for the first four large franchisees to join the Smashburger team.

About Parris Communications
Parris Communications is a full service strategic communications firm specializing in public relations, crisis communications and public issues management.  Founded by Roshann Parris in 1988, the firm’s broad range of services include media relations campaigns, strategic communications planning, public policy issues management, crisis communications plan development, training and implementation, media and presentation training, advertising campaign development, community outreach efforts and special event management.  For more information, visit www.parriscommunications.com.

Media Contact:
Kelly Cooper
Parris Communications Inc.
816.931.8900
kcooper@parriscomm.com