Renard Group Advertising Sizzles with Smashburger

Advertising and Marketing Firm Named Agency of Record

Longview, Texas—(February 3, 2010)—Smashburger, a fast-casual “better burger” restaurant and SB Sizzle, Inc., a restaurant franchise company have named Renard Group Advertising as its agency of record for the Longview, TEX area.  Renard Group, a Longview-based advertising firm, will handle local day-to-day communication and marketing efforts as Smashburger gains momentum in the East Texas market.

Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on butter-toasted artisan buns and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger provides something for everyone. Along with its mouthwatering burgers, the restaurant serves delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer, and wine with their meal.

“Smashburger is excited to partner with the Renard Group,” says Smashburger Founder Tom Ryan. “It will ensure that Smashburger continues to be known as East Texas’  ‘better burger’ restaurant.”

 “Working with Smashburger and SB Sizzle is a great opportunity for Renard Group Advertising.  Smashburger and SB Sizzle—two organizations that exhibit tremendous confidence, passion and commitment to its product and the community,” says Michael P. Smith, president and owner of Renard Group Advertising.

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Renard Group Advertising
Renard Group Advertising Consultants LTD is the oldest and largest full-service advertising agency in East Texas – Founded April 4, 1977.

The Renard Group has a successful long-standing client base that covers the spectrum of the market.  Unlike many smaller agencies, they adhere to the advertising ethic of only serving one client in each discipline.  This provides their clients with the assurance that there are no competing demands on the agency’s expertise or confidences.

Providing advertising for a wide variety of local, regional, and national clients has allowed The Renard Group to hone its skills.  With over 30 years in the marketplace, The Renard Group has developed a reputation for strong advertising that drives sales for their clients.

About SB Sizzle
SB Sizzle, Inc. is a multi-unit developer based in Tyler, Texas.  The partnership collectively represents over 56 years of experience in the restaurant industry.  SB Sizzle, Inc. plans to develop 10 Smashburger restaurants in the East Texas market.

Media Contact:
Lani Reeves
Renard Group Advertising
903-595-6376
lani@renardgroup.com