SACRAMENTO, Calif., May 11, 2010Smashburger, a fast-casual better burger restaurant will open its second Sacramento-area location on Wednesday, June 2. The restaurant will open at 703 E. Bidwell Street in Folsom and will continue Smashburgers mission to become the regions favorite place for burgers. This is the second of five Sacramento-area Smashburgers slated to open over the next two years. Northern Californias first Smashburger store is located at 5500 Sunrise Blvd in Citrus Heights.
Sacramento has had a taste of the Smashburger menu, and were excited to bring 100-percent Angus Certified Beef, our regional menu and outstanding customer service to Folsom, says Smashburger Founder Tom Ryan. I am confident that Smashburger will become Folsoms favorite place for burgers.
The Folsom Smashburger restaurant will feature a regional menu created with regional flavors and tastes in mind. The menu includes the NorCal Smashburger, which Sacramento-area residents named by vote earlier this year. This burger features brie cheese, applewood smoked bacon, sliced balsamic-marinated tomatoes, grilled onions, lettuce and mayo on a soft sourdough bun. The new Sacramento menu will also debut the Dulce de Leche Shake and the Sunset Smashsalad with grilled chicken, sliced balsamic-marinated tomatoes, raisins, cranberries, sunflower seeds, pumpkin seeds, blue cheese crumbles, crisp romaine, spinach and arugula lettuce with balsamic vinaigrette dressing.
Named for the cooking method used to create the perfect burger, Smashburgers start at $3.99 and are a one-fourth, one-third or half-pound ball of 100-percentfresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the better burger experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.
Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlicseasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.
Folsom is such a tight-knit community, so it is important for us to open the new Smashburger location in the heart of the town, says Doug Branigan, Joint Venture Partner and Senior Vice President of Franchising for Smashburger. Were looking forward to bringing a better burger experience to Folsom.
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nations Restaurant News. To learn more, visit www.smashburger.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.
Jana Sanders Perry
Merlot Marketing, Inc.
PR Account Exec./Events & Promotions Specialist