Fast-casual concept rolls out big expansion plans for the market
Phoenix August 10, 2009 Smashburger, a fast-casual restaurant named for the cooking method used to create the perfect burger, is opening its first Arizona location this fall at 777 S. College Ave, Suite 105 in Tempe.
The fast casual segment is currently the growth leader in the restaurant industry showing positive momentum in spite of the current economic climate, said David Doty, CEO and Owner of SunWest Restaurant Concepts, the Smashburger franchisee for Maricopa County. Our plans to open 30 stores over the next seven years reflect our confidence in the segment and Smashburgers future success in the Phoenix market.
The Tempe location marks the companys 25th location nationwide highlighting Smashburgers aggressive national expansion strategy, which is expected to include several hundred new stores over the next few years.
Smashburger is known for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of beef smashed on a flat grill to sear in delicious juicy flavor. To further the better burger experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments. Smashburger also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlicseasoned Smashfries. Burger lovers can pair their meals with local beer, wine, Häagen–Dazs shakes, and root-beer floats. A regional menu tailored to Arizona residents tastes will be featured in each restaurant as well.
Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both company and joint-venture partner stores. The company has sold franchise agreements that will total more than 200 locations over the next five years. The company, joint venture and franchise development deals are part of Smashburger’s plan to open 500-plus plus restaurants across the country, 30-60 in 2009. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.
About SunWest Restaurant Concepts, Inc.
A subsidiary of Phoenix-based SunWest Restaurant Concepts, SunWest Burgers LLC principals–David Doty, Chuck Riske and Robin Yoshimura– collectively bring over 40 years of restaurant industry experience to Smashburger. Earlier this year, they signed a 30-unit development agreement with Smashburger to develop units in Maricopa County over the next seven years. They are a Founding Club franchisee member and part owner in the overall company developing the Smashburger brand. SunWest also operates 6 Jerrys Restaurants and 7 Black Bear Diners in Arizona, Nevada and Oklahoma.