“Practicing a gluten-free diet is an emerging consumer trend, and Udi’s is the clear quality leader in the gluten-free category,” commented Tom Ryan, Founder and Chief Concept Officer of Smashburger. “The addition of Udi’s gluten-free buns fits in well with our strategy of marketing to consumers looking for gluten-free menu options.”
Since 2010, the gluten-free market has grown more than 200% and shows no signs of slowing down. To meet the growing demand for gluten-free menu items, Smashburger has also reformulated the seasoning that goes on its juicy burgers and tender-marinated grilled chicken sandwiches to be gluten-free. Guests can now order a completely gluten-free entrée option, keeping in mind that some toppings available for add-ons do contain gluten and cross contamination in the kitchen may occur. For complete gluten-free information on a particular burger, please ask a manager at the restaurant or visit www.smashburger.com
“Smashburger offers a great tasting burger because of its unwavering commitment to premium ingredients,” said Denise Sirovatka, Vice President of Marketing for Udi’s. “By adding Udi’s buns to its menu, Smashburger is making an American classic available to consumers who are choosing gluten-free.”
Smashburger is a leading fast casual “better burger” restaurant with more than 272 corporate and franchise restaurants operating in 30 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Häagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including ranking #2 on Franchise Times “2014 Fast & Serious” list of smartest-growing brands, being named “America’s Most Promising Company” by Forbes Magazine in 2011 and to the Top 10 in 2014, topping Fast Casual’s “Top Mover & Shakers” list for 2014 and 2012, and being featured on the Inc. 500 List of “America’s Fastest Growing Companies.” Smashburger also regularly receives “Best Burger” awards in cities around the world. To learn more, visitwww.smashburger.com.
About Consumer Capital Partners
Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com.
Kristina Jorge, 646-277-1234