SMASHBURGER ARRIVES IN KENNESAW, GEORGIA

ATLANTA (December 7, 2011)—Smashburger, the nation’s fastest growing “better burger” restaurant, will open its fourth Atlanta-area location on Wednesday, November 30, 2011. The restaurant will open at 440 Ernest W. Barrett Parkway in Kennesaw. This is the fourth of 20 plus Atlanta-area Smashburger locations that local franchisee Phil Wilkins is slated to open over the next seven years. Atlanta’s first Smashburger store is located at 2625 Piedmont Road NE; the second store is in Johns Creek at 9775 Medlock Bridge Road; and the third location is in Alpharetta at 5530 Windward Parkway.

Atlanta-area Smashburger restaurants feature a regional menu specifically created with Southern flavors and tastes in mind. Kennesaw guests can enjoy the signature Atlanta Smashburger, which features 100 percent Certified Angus Beef, peach BBQ sauce, Wicked® Pimena cheese, grilled jalapeños and Vidalia coleslaw on an egg bun or the Atlanta Smashdog, topped with Wicked® Pimena cheese, grilled jalapeños and Vidalia coleslaw.

“We worked hard to give Atlanta residents truly different regional tastes,” says Tom Ryan, Smashburger Founder and Chief Concept Officer. “Guests will be excited about the unique burgers, chicken sandwiches and salads we’ve created and we look forward to bringing these items to Kennesaw.”

At Smashburger the secret is in the smash. It starts with 100 percent—fresh, never frozen, Certified Angus Beef that is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the juicy burger is served on a butter toasted artisan bun and topped with a selection of the freshest produce, real cheeses and the highest-quality condiments.
“We’re looking forward to bringing the smash, sizzle and savor experience to Kennesaw,” says Phil Wilkins, Atlanta-area Smashburger franchise owner. “I think Kennesaw residents will appreciate all the flavorful choices we’re offering them.”

Smashburger is known for its delicious burgers, but customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions and Veggie Frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, hand-spun Häagen-Dazs® shakes and IBC root-beer floats in frosted mugs.

“We couldn’t be more excited to add Kennesaw as our fourth Atlanta-area location,” says Smashburger Chairman & CEO David Prokupek. “The space is ideal for us as we hope to cater to the college and mall traffic, as well as the local community.”

About Smashburger

Smashburger is the country’s fastest growing, fast casual “better burger” restaurant. Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed,” seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes– including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 130 restaurants nationwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.
About Rising Star, Inc.
Rising Star, Inc. CEO Phil Wilkins is the Atlanta-area Smashburger franchise owner. Founded in 1997, Rising Star, Inc. has extensive restaurant experience, including the ownership of four McDonald’s ® restaurants in Lexington, Kentucky. Today, the company has ownership rights to 28 Smashburger stores in the Atlanta-area. Wilkins, recently featured in Franchise Times, has served on the board of directors for 5/3 Bank of Central Kentucky, the YMCA and is an avid supporter of youth sports and educational programs.
###