Smashburger Celebrates the Opening of the Bellevue Location with

Omaha, Neb. (09/2/10)—Smashburger, a fast casual “better burger” restaurant concept opening in Bellevue September 8, 2010, is partnering with the American Red Cross Heartland Chapter  which is located at Offutt Air Force Base and serves members of the Armed Forces on active duty and their families. For every All American Smashburger sold during the month of September at the new Bellevue location, 50 cents will be donated to the American Red Cross Service’s Armed Forces program.  Smashburger’s donation will be bolstered by an additional $500 from Reload, LLC.

The All American Smashburger is a one-third or one-half pound burger featuring American cheese, ketchup, mustard, onion and pickle served on an egg bun.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of flavorful cheeses, fresh produce, and top-quality condiments.

Although Smashburger is known for its savory burgers, the restaurant has expanded its menu to offer even more savory options for guests to choose from, including new crispy or grilled Smashchicken sandwiches and Smashsalads. A variety of Smashdogs and delicious sides like veggie frites, fried pickles and rosemary and garlic–seasoned Smashfries are also available to choose from. Burger lovers can pair their meals with beer and wine, Häagen-Dazs shakes, self-serve fountain drink floats or root-beer floats.

“Smashburger is excited to partner with American Red Cross and is proud to give back to the men and women serving our country and to support the needs of their families,” says Smashburger Founder Tom Ryan.

“We specifically sought out the Red Cross as our not-for-profit partner,” says Rhod McNee, co-owner of Reload, LLC and franchise operator for Nebraska Smashburgers. “We are strong supporters of the military, the men and women who serve our country and their families who sacrifice so much.”

“We’re very pleased that Smashburger is supporting American Red Cross in this way,” said Dena Howard, Director, Service to Armed Forces Families and International Services. “Through partnerships with businesses like Smashburger, we are able to help both the men and women who serve as well as their families.”
About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite place for burgers. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 375 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit

About Reload LLC
Omaha-based Reload LLC is a company with an established track record as a successful multi-unit operator of franchise restaurants.  Reload owner Jim Stevens owns and operates thirty-three popular, fast-casual and casual dining restaurants in the Midwest.

The American Red Cross shelters, feeds and provides emotional support to survivors of disasters; supplies nearly half of the nation’s blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at


Contact:  Ann Pedersen
Director of Public Relations
402-397-7158 (office)
402-547-6001 (mobile)