SMASHBURGER CONTINUES TO SIZZLE INTO GRAND RAPIDS, OCTOBER 25, 2011

GRAND RAPIDS, MI – October 21, 2011—Smashburger, the nations fastest growing “better burger” restaurant will open its second Grand Rapids location on Tuesday, October 25, 2011. The restaurant will open at 2650 East Beltline at 28th Street in front of Centerpointe Mall. Smashburger will bring 100-percent Certified Angus burgers, an array of signature sides, and delicious handspun Haagen–Dazs shakes to the thousands of Grand Rapids residents in that area that have yet to have the Smashburger experience. This is the second of seven Smashburger restaurants slated to open over the next three years in the Grand Rapids, Muskegon, and Holland markets.

Each Michigan Smashburger will feature a local menu created with regional flavors and tastes in mind. The Michigan menu will feature a Michigan classic – the Michigan Olive burger, with chopped green olives, fresh lettuce and tomato, American cheese, and mayo served on a delicious artisan butter toasted egg bun.

“The Michigan menu was created to appeal to the local palate,” says Tom Ryan, Founder & Chief Concept officer of Smashburger, whose hometown is Grand Rapids. “In addition to the Michigan Oliver burger, we will also serve a Cherry BBQ Bacon and Cheese burger made with Michigan cherry bbq sauce, applewood smoked bacon, haystack onions and cheddar cheese on an egg bun, complimented by a Michigan Cherry milkshake.”

Smashburger also offers a wide variety of tempting signature sides, including Smashfries, which are tossed with rosemary, olive oil, and garlic; Haystack onions, fried pickles, and veggie frites which include flash fried asparagus spears, carrot sticks, and green beans. Delicious salads, a kids menu, and a veggie black bean burger round out the menu offerings. However, no Smashburger experience is complete without one of our handspun Haagen-Dazs shakes.

Named for the cooking method used to create the perfect burger, Smashburgers are 100-percent—fresh, never frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a butter toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

“The continued expansion of Smashburger to the Grand Rapids market is part of an overall plan to expand the brand to new markets within the next few years,” says David Prokupek, Chairman and CEO of Smashburger. “We are grateful to partner with someone as experienced as our franchise partner Kent Ward.”

“We have already received many comments from local residents that are anticipating our opening,” says Kent Ward, franchise owner. “The brand has received great reviews from our first opening, and this location will bring the Smashburger experience to many more burger fans in Grand Rapids. West Michigan is going to be craving Smashburger.”

About Smashburger
Smashburger is the country’s fastest growing, fast casual “better burger” restaurant.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes– including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 127 restaurants nationwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.