Rumor has it that San Diego is home to a population of healthy and fussy diners. Well, that may or may not be true. But one thing is for sure, the county’s got some pretty happy burger lovers and is about to have more.
On May 1st, Smashburger will be opening its 11th location within three years in the San Diego market. Now that’s a lot of burgers.
Looking back at the company’s first location in 2009 in Tulsa, Oklahoma it was clearly positioned as the burger chain to beat and it hasn’t stopped growing since. Smashburger currently has 200 restaurants across 27 states and is expanding into other countries.
It’s no surprise the chain experienced a 44 percent growth from 2011 to 2012, except to maybe its competitors.
The year Smashburger opened its doors, president Scott Crane described the chain’s concept as “fast casual”, where customers ordered from the counter and their meals brought to the table.
Now the Smashburger brand has evolved over its short life and describes itself as a “place with a burger soul where the popular burgers are smashed, seared and seasoned to order, using fresh, never frozen 100% Certified Angus Beef®.”
There must be something to it. The company is considered one of the fastest-growing brands, including 58 new locations in 2012, which is comprised of 17 corporate locations and 41 franchise locations.
Smashburger is on track to reach the 500 location mark in the next few years, starting with target unit growth at 30 percent by adding 50-60 new locations. This year’s mission will be to focus on “co-development” markets for additional franchise opportunities in Chicago, Miami, Los Angeles, DC, San Fransciso and Toronto.
A mouth-watering business model, to be sure. If you are a San Marcos or San Diego resident, you may want to check out the new Smashburger location and say hello to Chairman and CEO, Dave Prokupek, who will be in attendance to kick-off the Grand Opening celebration.