Smashburger, the critically acclaimed better-burger restaurant with fresh, smashed-to-order burgers, announces that it has added the MSG Group as a new franchise partner in the United Kingdom. This is Smashburger’s initial entry into the United Kingdom, with 35 restaurants expected to open. The launch of Smashburger in the United Kingdom will expand the brand footprint to eight countries.
“The United Kingdom is hungry for better burgers and presents a significant opportunity for us to meet the global demand in the category,” says Scott Crane, CEO of Smashburger. “We are excited to grow our international presence in the United Kingdom with such a seasoned franchise partner who will help us bring Smashburger to a rapidly growing fast casual market.”
Owning more than 120 Domino’s pizza chain-restaurants in the United Kingdom, MSG Group brings extensive restaurant management and operations experience to the table and will be funding the growth of the Smashburger operation in the United Kingdom. Smashburger in the United Kingdom will be led by Tim Lowther, MSG Group managing director, who has 30 years experience in the burger and fast casual industry and most recently introduced Shake Shack and Five Guys in the United Kingdom. Smashburger will be MSG Group’s latest addition to the better-burger scene in the United Kingdom.
“The fast casual dining market has yet to reach its potential in the United Kingdom and there is a huge opportunity for brands such as Smashburger,” says Lowther. “Due to its focus on quality and taste, we are certain Smashburger will be a success and more importantly satisfy the burger appetite for the next 30 years and beyond.”
In 2014, Smashburger family added 65 new restaurants and saw 22 percent new unit growth. Across the United States, Kuwait, Canada, El Salvador, Panama, Costa Rica, and Saudi Arabia, there are 315 total units. Smashburger is actively seeking partners to spread internationally in Europe, Asia, South America, and beyond.