Smashburger Gears up to Add Sizzle to the Sacramento Region

“Better Burger” Restaurant to Open Five Locations Over Two Years

SACRAMENTO, Calif., Feb 16, 2010– Smashburger, a fast-casual “better burger” restaurant, will sizzle into the Sacramento area with five new restaurants over two years, offering burger lovers a “better burger” experience and convenient quality dining options.

Known for the cooking method used to create the perfect burger, Smashburgers start at $3.99 with a one-fourth, one-third or half-pound ball of 100-percent Certified Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on butter-toasted artisan buns and topped with a selection of real cheeses, Smashburgers feature the freshest produce and top-quality condiments.

Smashburger is known for its savory burgers, but also serves up Smashchicken sandwiches, Smashdogs, and Smashsalads, with delicious sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with Häagen-Dazs shakes, root beer floats, beer, and wine.

“We are thrilled to bring Smashburger to the Sacramento area,” says joint venture partner and senior vice president of franchising, Doug Branigan, a Sacramento-area resident. “We believe in the quality of the Smashburger product, and we know burger lovers in the Capital City will quickly grow to love our burger magic.”

“We are excited to bring the Smashburger experience to a new area and to see the response to our delicious Smashburgers, variety of sides, and Häagen-Dazs shakes,” says Smashburger Founder, Tom Ryan. “We are confident that Smashburger will soon become Sacramento’s favorite burger place.”

About Smashburger:
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners:
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.