Smashburger Heats up San Diego’s Dining Scene

Seven Better Burger Restaurants to Open in San Diego

San Diego, Calif.—(February 15, 2010)—Smashburger, a fast-casual “better burger” restaurant and Elkins Whisenhunt, Inc., will open seven restaurants in the San Diego metro area over the next two years. San Diego residents will enjoy Smashburger’s convenience and fresh made-to-order quality.

Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Certified Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on butter-toasted artisan buns and topped with a selection of real cheeses, Smashburgers feature the freshest produce and top-quality condiments.

Smashburger provides something for everyone. Along with its mouthwatering burgers, the restaurant serves delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer and wine with their meal.

“We are excited to enter the San Diego market and anxious bring the city our ‘better burgers’.” says Smashburger Founder Tom Ryan. “Once San Diegans get a taste of our delicious menu, they are sure to make Smashburger their favorite place for burgers.”

“We can’t wait to introduce San Diego to Smashburger’s ‘better burger’,” says David Whisenhunt, partner of Elkins Whisenhunt, Inc. “San Diego is a burger-loving city that we know will embrace Smashburger’s commitment to quality, convenience and top-quality service.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Elkins Whisenhunt, Inc.
Elkins Whisenhunt, Inc. is a non-traditional retail and commercial development firm focused on growing brands with experience, a solid operating platform, and a unique position in the market.  Over the next year Elkins Whisenhunt, Inc. and its affiliate, Smash Bros LLC, will be launching the Smashburger brand in San Diego. They will begin by bringing seven Smashburger locations to the San Diego metro area.

About Elle Communications
Elle Communications is a full-service bi-coastal PR and marketing firm that specializes in elevating the exposure of entrepreneurs and unique brands in the dining, design, consumer product, events and lifestyle industries. Founded on the principles of achieving results, applying high levels of ingenuity and executing socially and environmentally conscious public relations, marketing and event planning strategies, Elle offers a full-service approach to clients including public relations, marketing, design, events and eco-friendly campaigns.

Through an innovative approach and unconventional tactics, this boutique firm acquires regular editorial coverage in top-tier publications including Vanity Fair, People, Oprah & Friends, The Daily Candy, Wired, The Wall Street Journal, Gourmet, Health, Self, USA Today, The Los Angeles Times and Dwell. With their finger on the pulse of emerging media, Elle also maintains relationships with the most influential bloggers and independent media outlets around the world. To learn more about the creative team at Elle Communications, visit www.ellecomm.com.

Media Contact:
Danielle Gano
Elle Communications
(858) 208-9227
danielle@ellecomm.com