SMASHBURGER HIRES FORMER PRESIDENT OF SUCCESSFUL LEEANN CHIN CHAIN TO GROW OPERATIONS DIVISION

Innovative Better Burger Concept Taps Industry Veteran Greg Creighton, in Preparation for National Expansion

Denver, CO – 30 October 2008 – Smashburger, a fast casual “better burger” concept recently launched and funded with $15 million by private equity and concept development firm Consumer Capital Partners (CCP), today announced the addition of Greg Creighton to its executive management team.  Further preparing Smashburger for national expansion, the appointment follows the recent announcement of Ryan McMonagle as Chief Financial Officer. 

Creighton spent the past several years in roles as President, Chief Operating Officer (COO) and Chief Financial Officer (CFO) of one of Minnesota’s favorite fast casual Asian chains, Leeann Chin. During his ten-year tenure there, the Company grew from 12 stores in Minneapolis to 50 stores throughout the Midwest. In his role as president, Creighton directed all retail operations, production and distribution operations, purchasing, training, recruiting, real estate, new business development, finance, accounting and marketing during Leeann Chin’s greatest period of growth.

“Greg’s experience in running the operations of a well-respected, high-growth organization like Leeann Chin will be invaluable as Smashburger evolves into the national leader in the better burger category,” said David Prokupek, Managing Partner and Chief Investment Officer of CCP. “It is also a great nod of confidence toward Scott Crane and the entire Smashburger management team that another seasoned industry veteran recognizes the potential that Smashburger represents.”

In addition to his experience at Leeann Chin, Creighton managed manufacturing and distribution facilities across the country for Bruegger’s Bagel Corporation as the Company grew from 140 units to 489 units prior to being sold.  Creighton also held various production and quality control positions with both Frito-Lay, Inc. and Continental Baking Company in Kansas City.

“It is critically important that we continue to build the right leadership team to prepare for the significant growth that lies ahead for Smashburger,” said Scott Crane, President of Smashburger. “Greg is a tremendous addition and his sound leadership and operational expertise will play an important role in ensuring we maintain the highest standards of consistency as we replicate Smashburger’s success across the country. In addition, Greg’s roots in Minneapolis will be a great asset as we seek to build our presence in the Northern Midwest and specifically Minneapolis-St. Paul.”

About Smashburger
Headquartered in Denver, Colo., Smashburger is an innovative fast casual restaurant concept featuring “the best burgers you ever tasted.” Developed and owned by private equity and concept development firm Consumer Capital Partners, Smashburger intends to expand to 10-12 restaurants by the end of 2008 and another 30-60 corporate stores in 2009 on its way to becoming the national better burger leader. There are currently seven restaurants located in the Colorado area. If you crave a better burger, keep watching for Smashburger–coming to your community soon! To learn more about building a better burger, please visit http://www.mysmashburger.com.

About Consumer Capital Partners
Headquartered in Denver, Colo., Consumer Capital Partners is an innovative private investment, concept development and strategic advisory firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food and leisure industries. Consumer Capital Partners has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about Consumer Capital Partners, please visit http://www.consumercp.com.

Media Contact
Joe Hodas
Consumer Capital Partners
(303) 592-3849
jhodas@consumercp.com