SMASHBURGER HIRES MERLOT MARKETING TO INTRODUCE SACRAMENTO’S NEW FAVORITE BURGER

Full-Service Marketing Agency Will Help Launch New Smashburger Restaurants in the Sacramento Area in 2010
 
SACRAMENTO, Calif., Jan. 28, 2010— Merlot and 100-percent Angus beef are the new “it” combination in the Sacramento area. Merlot Marketing, Inc., a full-service marketing agency, has been tapped to support Smashburger, a fast casual “better burger” restaurant.
 
Merlot Marketing will be responsible for introducing the Smashburger brand to its new home in the Sacramento area by coordinating and managing grand opening events for each of the new restaurant locations, spearheading local social media outreach and performing on-going public relations activities and promotions. 
 
Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on butter-toasted artisan buns and topped with a selection of real cheeses, Smashburgers feature the freshest produce and top-quality condiments.
 
Smashburger provides something for everyone. Along with its mouthwatering burgers, the restaurant serves delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer, and wine with their meal.
 
“Merlot Marketing is thrilled to have the opportunity to work with a brand like Smashburger,” says Debi Hammond, President/CEO of Merlot Marketing. “Given the company’s commitment to quality, freshness and creative menu options, Smashburger is sure to become the Sacramento region’s favorite burger.”
 
“Smashburger is excited to partner with Merlot Marketing,” says Smashburger Founder Tom Ryan. “Their experience and savvy will be an asset to the Smashburger team as we enter the market and introduce our ‘better burger’ to the Sacramento community.”

About Smashburger
Headquartered in Denver, Colo., Smashburger is a fast-casual restaurant designed to be “every city’s favorite burger place.” Developed and owned by private equity and concept development firm Consumer Capital Partners (CCP), Smashburger has sold franchise agreements totaling 200-plus locations over the next five years. The franchise deals are part of Smashburger’s national expansion plans to open 500 restaurants across the country. For those who crave a better burger experience, keep watching for Smashburger to come to your community. To learn more, please visit www.smashburger.com.
 
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.
 
About Merlot Marketing
Since 2001, Merlot Marketing, Inc. has been helping its clients grow their brands and businesses through aggressive public relations, marketing, promotions, social media and advertising campaigns. As a full-service, award-winning agency, Merlot Marketing provides strategic marketing services for clients located locally and nationwide. The agency also offers social media training through its popular Social Media Springboard™ Class conducted by its knowledgeable team members.
 
Headquartered in Sacramento, Calif., Merlot Marketing generates excitement, exposure and effective results for its clients. For more information, contact Merlot Marketing at 916.285.9835 or visit www.merlotmarketing.com.

Media Contact:
Jana Sanders Perry • jana@merlotmarketing.com
Brenda Granucci Forman • brenda@merlotmarketing.com
Merlot Marketing, Inc. • 916.285.9835