Smashburger Introduces its “Better Burger” to Pittsburgh

Franchise Agreement Brings Popular Fast-Casual Concept to Pittsburgh

Pittsburgh, April 20, 2010 – Smashburger, a fast-casual, “better burger” restaurant concept has signed an agreement with Aurora Burgers, LLC to operate five restaurants in the Pittsburgh metro area.

The Aurora Burgers, LLC deal adds another state to Smashburger’s national presence and brings the total number of franchise partners to 355 in 15 states. With a combination of corporate, franchise and joint venture partnerships, Smashburger has created a strategy that allows the Denver-based company to grow quickly without affecting its promise of a “better-burger” that maximizes guests’ time and dining experience.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavors. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger is known for its savory burgers and serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root beer floats.

“We are excited to work with Jerry Buss at Aurora Burgers, LLC to introduce Smashburger to Pennsylvania,” says Smashburger President Scott Crane. “Jerry’s extensive operations experience will certainly make Smashburger Pittsburgh’s favorite place for burgers very quickly.”

“My wife and I tried Smashburger and were blown away. We knew right away Pittsburgh would be a prime area for Smashburger restaurants,” says Jerry Buss, Aurora Burgers, LLC owner. “The menu offers quality food and we are confident this will resonate with burger enthusiasts throughout the metro area.” 

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 500 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

Media Contact:
Alexis Walsko
612.333.1723
or Meaghan Burns
303.592.3813
Lola Red PR