Smashburger Introduces its “Better Burger” to Southern Michigan

Franchise Agreement Brings Popular Fast-Casual Concept to the Kalamazoo area

KALAMAZOO, Mich. April 22, 2010 – Smashburger, a fast-casual, “better burger” restaurant concept has signed an agreement with Smash Venture, LLC to operate six restaurants in the Kalamazoo, Mich. metro area.

The deal with Smash Venture, LLC brings the number of signed franchise agreements to more than 350 and by year’s end, Smashburger will have approximately 100 stores open in more than 15 states. With a combination of corporate, franchise and joint venture partnerships, Smashburger has created a strategy that allows the Denver-based company to grow quickly and deliver its promise of a “better-burger” that maximizes guests’ time and dining experience.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavors. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger is known for its savory burgers and serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root beer floats.

“The team at Smash Venture, LLC has vast operational experience and will be a great asset for Smashburger as we enter southern Michigan’s communities,” says Smashburger President Scott Crane. “We are confident that our partnership will make Smashburger every city’s favorite place for burgers.”

“After trying Smashburger, I was very impressed by what I saw and tasted,” says Terry Henderson, SmashVenture, LLC CEO. “The time is right for Smashburger to enter Kalamazoo and its surrounding communities, because residents are looking for somewhere they can go to congregate and enjoy exceptionally tasting ‘better burgers’.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 500 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

Media Contact:
Alexis Walsko
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or Meaghan Burns
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