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SMASHBURGER OFFERS FREE BURGERS FOR LIFE TO NEW JERSEY ATHLETES THAT ‘SMASH’ A WORLD RECORD IN LONDON

HILLSIDE, NJ (July 24, 2012)

Smashburger, the nation’s fastest growing better burger restaurant, operating ten stores throughout Northern New Jersey, is lending its hometown support to Garden State athletes competing in London by offering FREE Smashburgers for life if they ‘smash’ a world record this summer.

This week, 19 of the state’s best athletes will compete in hopes of becoming an international sports superstar. Any athlete currently residing in New Jersey, and competing in London, who breaks a world record in their respective sport, will be awarded with one Smashburger signature recipe (or create your own) burger, Smashfries and a drink per week, FREE of charge – for life.

“There’s nothing more exciting than watching these amazing athletes set and smash world records,” said Scott Gillman, CEO of Mascott Corporation.  “We’re proud of the competitors representing New Jersey and thought it would be fun to provide them with a little extra incentive to give it their all in London. We wish them luck and hope we have to deliver on this offer.”

Americans representing the Garden State, include (alphabetized by town):

  • Dagmara Wozniak (Avenel) – Fencing
  • Tobin Heath (Basking Ridge) – Women’s Soccer
  • Rachael Dawson (Berlin) – Field Hockey
  • Matt Emmons (Brown Mills) – Shooting
  • Michelle Vittese (Cherry Hill) – Field Hockey
  • Steve Kasprzyk (Cinnaminson) – Rowing
  • Carli Lloyd (Delran) – Women’s Soccer
  • Heather O’Reilly (East Brunswick) – Women’s Soccer
  • Christina McHale (Englewood Cliffs) – Tennis
  • Connor Jaeger (Fair Haven) – Men’s Swimming
  • Steven Gluckstein (Highlands) – Men’s Gymnastics
  • Julie Culley (Lebanon) – Track and Field
  • Asjha Jones (Piscataway) – Women’s Basketball
  • Rebecca Soni (Plainsboro) – Women’s Swimming
  • Christie Rampone (Point Pleasant) – Women’s Soccer
  • Jordan Burroughs (Sicklerville) – Wrestling
  • Jeff Porter (Somerset) – Track and Field
  • Maya Lawrence (Teaneck) – Fencing
  • Nick Delpopolo (Westfield) – Judo

At Smashburger, the secret is in the smash.  It starts with 100-percent – fresh, never frozen, Certified Angus Beef that is smashed on a 400 degree flat grill to sear in its juicy flavor.  To further the “better burger” experience, its delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses and highest-quality condiments. Smashburger’s juicy burgers are served alongside its hand-spun Häagen-Daz® shakes, IBC® root-beer floats in frosted mugs, tempting sides and regional menu items crafted to please local palates.

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time.  More than just burgers, customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, haystack onions, and veggie frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans).  Smashburger’s regional menu includes favorites like the New Jersey Smashburger – 100-percent Certified Angus Beef burger topped with applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun and Best’s Hot Dogs – made with New Jersey’s famous Best’s Beef brand hot dogs and available in two regional versions: the Jersey Dog which features sauerkraut, grilled onions and spicy brown mustard, and the Italian Dog made with fried potatoes, peppers and onions.

Smashburger has ten locations throughout Northern New Jersey including Clifton, East Hanover, Florham Park, Hackensack, Montclair/Glen Ridge, Newark Liberty International Airport (Terminal C), New Providence, Paramus, Ramsey and recently opened, Morris Plains.  For more information on Smashburger, visit www.smashburger.com.

 About Smashburger

Smashburger, the country’s fastest growing, fast casual “better burger” restaurant, is a fresh approach to burgers and restaurants as a whole.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are smashed, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes – including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 164 restaurants worldwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

About Mascott Corporation

Mascott Corporation, based in Hillside, NJ, has owned and operated restaurants across the state for more than 20 years. The company currently operates more than a dozen restaurants operating under six different brands. The restaurants include Markers Restaurant, an upscale casual American Grille, located in Jersey City, NJ and the adjacent Markers Express, as well as franchised concepts including Smashburger, Cinnabon World Famous Cinnamon Rolls, Seattle’s Best Coffee, and Carvel Ice Cream.

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Laurie Pepitone

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