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SMASHBURGER SET TO INTRODUCE A “BETTER BURGER” TO ROSEVILLE ON JUNE 15TH

SACRAMENTO, Calif., June 8, 2011—Smashburger, a fast-casual “better burger” restaurant will open its third Sacramento-area location on Wednesday, June 15. The restaurant will open at 1210 Roseville Parkway in Roseville and will continue Smashburger’s mission to become the region’s favorite place for burgers. This is the third of five initial Sacramento-area Smashburger restaurants slated to open over the next year.  Northern California’s first Smashburger store located at 5500 Sunrise Blvd in Citrus Heights opened in March 2010 and a second location at 703 E. Bidwell Street in Folsom debuted in June 2010.

“Sacramento has had a taste of the Smashburger menu with the Citrus Heights and Folsom locations, and we’re excited to bring 100-percent Angus Certified Beef, our regional menu and our same outstanding customer service to the Roseville community,” says Smashburger Founder Tom Ryan. “I am confident that Smashburger will become a Roseville favorite.”

The Roseville Smashburger restaurant will feature a regional menu created with local flavors and tastes in mind. The menu includes the NorCal Smashburger, which Sacramento-area residents named by vote last year. This NorCal features brie cheese, applewood smoked bacon, sliced balsamic-marinated tomatoes, grilled onions, lettuce and mayo on a soft sourdough bun. The Roseville menu will also include the Dulce de Leche Shake and the Sunset Smashsalad with grilled chicken, sliced balsamic-marinated tomatoes, raisins, cranberries, sunflower seeds, pumpkin seeds, blue cheese crumbles, crisp romaine, spinach and arugula lettuce with balsamic vinaigrette dressing.

“Roseville is such a lively community, so we wanted to make sure that the new location was opened in one of the most thriving areas in town.” says Doug Branigan, Joint Venture Partner and Senior Vice President of Franchising for Smashburger. “We’re looking forward to bringing a better burger experience to Roseville.”

Named for the cooking method used to create the perfect burger, Smashburgers start at $3.99 and start as a one-fourth, one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.